Anél Boshoff
Anél Boshoff

Business Owner / Director

Actively looking · Member since 14 May 2026
Message
Location
South Africa
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a highly adaptable and organized professional with 15 years of experience across finance, sales, and business operations. Throughout my career, I have developed strong skills in administrative coordination, customer service, and financial management. I am passionate about contributing to growth-focused organizations by delivering high-quality support and driving business success.

Currently, I serve as a Business Owner and Director at Rubix Innovations, where I oversee daily operations including sales, production, and finance. I manage client relationships, coordinate service delivery, and handle financial administration such as quotations and invoicing. My leadership has helped relaunch the company under a new brand and secure new clients through proactive sales and networking.

Previously, I worked as an External Sales Representative at Staalbeer - NJR Steel, where I identified and secured new business opportunities, conducted client visits, and negotiated sales deals. I consistently met and exceeded sales targets by expanding the customer base and employing upselling and cross-selling strategies.

Before that, I was a Debtors Clerk at Staalbeer, managing invoicing, collections, and reconciliations. I implemented structured follow-up processes that reduced overdue accounts and improved cash flow. My efforts strengthened client relationships and resulted in faster payment turnaround.

I am proficient in Microsoft Office and operating systems such as Xero and Syspro. I am committed to continuous improvement and building strong client engagement to drive business growth and profitability.

Skills

13 capabilities

Experience

Career history

Business Owner / Director Rubix Innovations

Oversee daily business operations including sales, production, and finance. Manage client relationships and business development. Coordinate service delivery (waterjet cutting, laser cutting, engraving, truck rental). Handle quotations, invoicing, and financial administration. Successfully re-launched an existing company into a new brand. Secured new clients through initiative-taking sales and networking efforts. Grew revenue through repeat business and strong customer relationships. Implemented cost control measures to improve profitability. Built brand presence through marketing, advertising, and client engagement.

External Sales Representative Staalbeer - NJR Steel

Identify and secure new business opportunities. Conduct client visits and present products/services. Negotiate pricing and close sales deals. Maintain and grow existing client accounts. Consistently met or exceeded sales targets. Generated new business through cold calling and client outreach. Expanded customer base by building long-term client relationships. Increased sales revenue through upselling and cross-selling strategies. Developed strong industry knowledge to better position products/services.

Debtors Clerk Staalbeer

Manage full debtors’ function including invoicing, collections, and reconciliations. Monitor overdue accounts and follow up on outstanding payments. Maintain accurate financial records and reporting. Liaise with clients regarding account queries. Reduced overdue accounts by implementing structured follow-up processes. Improved cash flow through consistent and proactive collections. Maintained a high accuracy rate in account reconciliations. Strengthened client relationships, resulting in faster payment turnaround. Recovered outstanding revenue from long overdue accounts.

Education

Learning history

North-West University

Bachelor of Commerce in Marketing and Tourism

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