CMO | VP of Marketing | Head of Marketing | Growth

I am a strategic B2B Marketing Executive with over 10 years of executive and entrepreneurial experience driving agile, efficient, and profitable expansion. With a founder's mindset, I manage marketing as a P&L—optimizing cash burn before scaling investments and fine-tuning every indicator that directly impacts EBITDA. I have managed a seven-figure annual media investment with a 6x ROAS, scaling over 800+ marketing operations by merging operational rigor with data-driven experimentation. Currently, I focus on leading international, AI-driven Marketing and RevOps operations for companies requiring precision-tuning of their revenue engines.

Throughout my career, I have developed core competencies in efficiency and profitability, including unit economics, data-driven budget allocation, cohort retention analysis, and revenue predictability. I am P&L-oriented with expertise in marketing efficiency ratio (MER), CAC payback, and cash flow management. My operational and technical precision skills include MarTech stack consolidation, scalable process engineering, high-performance squad formation, and leadership development.

I am passionate about strategic experimentation, growth-based testing, conversion narrative strategy, fostering a data-driven culture, and hypothesis validation. As a co-founder and CMO at Essenti.IA, I architected the go-to-market strategy and product-market fit validation, achieving six-figure revenue within six months from scratch. I also orchestrated the acceleration of time-to-value from six months to 24 hours by pivoting from a service-led model to a scalable PLG infrastructure using AI agents.

Previously, as Co-Founder and CMO at Fullzion, I led the expansion to over 800 marketing operations and a 45-person team, delivering triple-digit year-over-year growth. I implemented a capital-efficient model with a scalable paid media engine focused on B2B pipeline generation and managed a seven-figure annual media ad spend with a consistent 6x global ROAS across diversified portfolios. I also orchestrated the post-merger integration of three companies to build a unified operation.

As the founder of Adix, I built a high-growth performance engine for the infrastructure sector, scaling a portfolio of 70+ companies and delivering over 200% growth for SMBs while maintaining strict margin discipline. I engineered demand generation models based on unit economics, structured cohort tracking, and optimized retention funnels, achieving a record 24+ month lifetime value. I built and led a lean operations team, consolidating the brand within a specific niche by pivoting from a generalist model to a premium authority, creating competitive entry barriers and optimizing revenue per employee.