Marketing Manager
About Me
Marketer with 10 years of experience and 360 degrees skills. Focusing on building marketing systems that generate revenue for the company.
Skills
Lead GenerationDigital MarketingEmail MarketingMarketing StrategyContent MarketingGrowth MarketingInfluencer MarketingPaid Marketing
Education
Bachelor
Experience
Saas product, virtual event platform, promotion in the US and Europe markets
Checked the hypotheses and defined the positioning. Generated about 300 leads from the US and Europe, got about 40 clients:
▫️Launch of product on Product Hunt (#3 Product of the Day)
▫️Content creation (posts, articles, Youtube show with influencer interviews)
▫️Raising brand awareness among influencer audiences via networking on Linkedin
▫️Lead generation via paid ads (Facebook, Linkedin)
3D printers manufacturer, B2B, US, Europe and Asia markets
Achieved recognition as a leader in the market by top niche media, clients, competitors, and investors:
▫️Established consistent lead generation with ROMI of 207%; increased lead-to-sale conversion from 2% to 7%, resulting in a 2x revenue growth
▫️Secured 100+ media publications, including press releases and feature articles, boosting Google mentions by 10x (from 7,000 to 70,000)
▫️Achieved 200k YouTube views through video interviews featuring company engineers on popular blogger channels
▫️Optimized budget by replacing ineffective trade shows with monthly conference presentations, maximizing exposure
▫️Won 3 industry awards in the UK, Japan, and Korea for innovation in 3D printing
▫️Enhanced distributor success with compelling marketing materials and support, leading to increased lead conversion and mentions in local media
Apartment repair company in Europe. I was responsible for lead generation and public relations. As a result, I got a 40% increase in leads amount, 4.5 times lead price decrease during 6 months:
▫️Audience segmentation, writing ad copy, implementation, and management of paid social campaigns (Facebook, Instagram), analysis of key metrics (Google Analytics).
▫️Managed daily client and follower communications to drive lead generation and brand loyalty, developed a response guide and feedback system for reviews to enhance product quality, and optimized the use of positive reviews through strategic placements and engagement (Capterra, G2, Gartner, TrustPilot)