I am a performance-driven User Acquisition professional with over 5.5 years of experience in AdTech and Gamedev industries. Throughout my career, I have managed substantial monthly and quarterly budgets ranging from $1 million to $1.5 million across various global clusters, including the US and Tier 1 to Tier 3 markets. My expertise lies in scaling traffic through platforms such as Facebook, TikTok, Pinterest, and multiple Demand-Side Platforms (DSPs) like DV360, The Trade Desk, and Yahoo, with a strong focus on ROI, ROAS, and DAU-paying metrics.
In my current role as a Senior Traffic Manager at Crimtan, I oversee full-cycle programmatic campaigns on major DSPs, optimizing them based on key performance indicators such as ROI, CPA, CPI, and CTR for international markets. I handle budgets exceeding $1 million per period, ensuring efficient budget allocation through daily KPI monitoring and cohort analysis. Additionally, I have implemented new analytical tools like Lifesight and prepared strategic reports for both internal teams and external stakeholders. I also take pride in mentoring junior team members, sharing best practices in traffic management and project coordination.
Previously, as a Middle+ User Acquisition Manager at Nexters, I managed full-cycle campaigns on Facebook, Instagram, Pinterest, and VK platforms. I successfully scaled global UA campaigns with monthly budgets of $1 million to $1.5 million, optimizing traffic for high-level gaming metrics such as ROAS, CPA, and DAU-paying. I was instrumental in launching and scaling Pinterest as a new traffic source from scratch. My role involved utilizing tools like Gamesight and Tableau for deep cohort analysis and performance tracking, collaborating closely with design teams to develop high-performing creatives and landing page concepts, and maintaining communication with platform representatives.
Before that, I worked as a Middle Paid Social Manager at SolidMedia, where I managed multi-channel social media campaigns across Facebook, Instagram, TikTok, and MyTarget. I developed media plans and strategic budget distributions for agency clients, conducted extensive A/B testing to enhance campaign efficiency, and collaborated with creative teams to produce compelling ad content that resonates with target audiences and drives conversions.
I am passionate about leveraging data-driven strategies and innovative tools to maximize campaign performance and deliver measurable business results. I thrive in dynamic environments where I can apply my analytical skills, creativity, and leadership to drive growth and optimize user acquisition efforts.
