Customer Experience and Quality Manager Azteca Comunicaciones Colombia
Led the end-to-end Customer Experience strategy to ensure alignment between business objectives and end-user operational satisfaction. Orchestrated cross-functional support and operations teams to optimize the Customer Journey Map, eliminating friction at critical touchpoints. Analyzed advanced operational KPIs using Business Intelligence tools to identify proactive service quality improvement opportunities. Implemented data-driven customer retention policies to reduce churn, identify renewal opportunities, and increase Customer Lifetime Value (CLV). Oversaw departmental budget management, ensuring cost efficiency and maximum ROI on continuous improvement projects. Planned and redesigned customer support processes, reducing response and escalation times by 25%. Established a three-tier Quality Control area enabling design and implementation of action plans to support field operations. Led transition of first-level support from outsourced to in-house, achieving 55% cost reduction and 15-point NPS improvement. Designed and implemented comprehensive training programs for communication, conflict resolution, and product knowledge.