I am a results-driven brand strategy and marketing leader with over 10 years of experience orchestrating integrated marketing campaigns, brand positioning, and customer engagement strategies across global luxury hospitality and premium entertainment environments. Throughout my career, I have developed a proven track record of driving cross-property brand consistency, managing multi-million-dollar project portfolios, and building high-performing cross-functional teams spanning creative services, vendor management, and executive stakeholder engagement.
I specialize in customer lifecycle management, data-driven campaign optimization, and enterprise brand governance across multi-property portfolios in European and international markets. I am adept at translating strategic brand vision into measurable marketing outcomes, aligning cross-functional teams around unified brand narratives, and delivering compelling campaigns that elevate brand equity and customer loyalty.
In my current role as Senior Director of Global Business Development & Brand Strategy at AmbientWalls, I lead global brand expansion strategies across luxury hospitality, cruise line, and ultra-premium entertainment environments. I have successfully established strategic partnerships with over 15 international properties and driven a 35% increase in brand portfolio reach. I manage end-to-end campaign management for branded visual installations, overseeing $500K+ in annual project budgets.
Previously, as Director of Brand Marketing & International Business Development at Ars Mundi, I directed omnichannel brand marketing strategies for a 75-year heritage brand, managing €20M+ in annual revenue across European and Asian markets. I led international market expansion into China and managed the launch and brand positioning of 15 retail locations in premium shopping destinations.
Earlier in my career, I provided strategic brand consulting to luxury hospitality clients across Europe and the Middle East, developing visual brand identities, messaging architectures, and marketing collateral for premium hotel and resort environments. I am passionate about building and maintaining relationships with corporate stakeholders and vendor networks, serving as a trusted brand strategy advisor to senior leadership teams.
I hold a Master of Arts in Visual Communication & Brand Strategy from the University of Fine Arts in Trier, Germany, equivalent to a U.S. MFA. I am fluent in English and a native German speaker, authorized to work in the United States, and hold dual US and German citizenship. My technical proficiencies include Adobe Creative Suite, Microsoft Office 365, Salesforce CRM, HubSpot, and various marketing automation and analytics platforms. I specialize in data-driven marketing optimization, multi-property brand governance, luxury hospitality campaign execution, and international market strategy.
