I am a Commercial Operations & Sales Enablement professional with over 15 years of experience executing and optimizing commercial operations in high-volume environments. My expertise lies in creating clear processes, aligning teams, and ensuring consistent field execution to drive measurable commercial impact. Throughout my career, I have trained over 16,000 sellers across retail and distributor channels, including regional programs in Chile and Peru.
I have a proven track record of leading national teams of up to 22 people across multiple provinces, coordinating key operational areas, and resolving complex challenges with a strong focus on commercial results. During a brand launch, I successfully trained more than 1,000 sellers in just three months, achieving an NPS score above 90% and reducing technical inquiries by 80%.
My experience includes managing end-to-end project operations for cultural events, designing and implementing national training systems from scratch, and improving retail execution by over 85% through process standardization and KPI tracking. I am skilled in cross-functional coordination with marketing, product teams, and clients to optimize commercial operations and field performance.
I am proficient in developing technical and commercial training content, delivering both in-person and virtual sessions, and implementing tracking systems to ensure 100% calendar completion. I have also produced weekly benchmark reports and dashboards to support commercial decision-making.
My technical skills include advanced Excel (macros, VBA), Salesforce reporting and tracking, Microsoft 365, and AI tools such as ChatGPT and Copilot applied to operations. I am continuously improving my English language skills and currently pursuing intermediate proficiency (B1-B2). I am passionate about driving operational excellence and enabling sales teams to achieve outstanding results.
End-to-end operational management of cultural projects and high-impact events, coordinating multidisciplinary teams and execution in high-demand contexts. Responsibilities included planning and execution of timelines, resources, budget, risks; stakeholder coordination; operational management of international tours and productions; real-time issue resolution and execution optimization.
Led creation of national training function during brand launch in Argentina. Designed and implemented national training system for internal teams and retail salesforces. Executed nationwide training calendar (in-person + virtual), training 1,000+ sellers in 3 months. Developed technical and commercial content, achieved NPS +90%, reduced technical inquiries by 80%. Coordinated training with KAMs, Marketing, and retail clients. Implemented attendance and feedback tracking system. Produced weekly price & stock benchmark reports. Improved product engagement and sell-out velocity.
Led national Trade & Training operation in Consumer Electronics. Managed teams and field execution across 8 provinces. Led team of 22 people. Planned and executed coverage in 20–30 POS with routing and performance tracking. Achieved 100% route compliance and optimized national coverage. Improved retail execution by +85/90%. Reduced reporting errors by +85/90%. Accelerated operational implementation times by ~90%. Implemented dashboards and KPI reports. Supervised field execution. Coordinated cross-functionally with Marketing, Product, and clients. Managed national logistics of POP materials.
Led development of training function and trainer team. Led team of 5 national trainers. Delivered ~60 monthly trainings (in-person + virtual). Trained ~14,000 sellers over 3 years. Redesigned training content and methodologies. Developed technical and commercial materials. Implemented team structure and tracking through Salesforce. Delivered regional train-the-trainer programs (Chile & Peru). Collaborated with Product and Engineering to translate technical specs into sales arguments. Participated in product launches and commercial conventions.
Responsible for sales, training, and adoption of Microsoft ecosystem (Lumia + services) in retail. Delivered ~20 monthly trainings for sellers and commercial teams. Trained ~300–400 sellers per year on products and services. Developed training materials to standardize configuration and usage. Improved user experience by reducing device setup times. Provided commercial and technical support at POS. Participated in regional events and training programs.
Consultative sales, customer experience, and retail training for premium product lines (N Series). Provided consultative sales and technical advisory. Trained ~150–200 sellers and end-users per year. Participated in national product launches and commercial events. Delivered training on device configuration and usage. Recognized as top advisor in mystery shopper evaluations. Improved customer service processes and retail experience.
Intermediate English (B1 – B2) - 3rd year in progress
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.