I am a Senior Commercial Leader and Electrical Engineer with an Executive MBA (Magna Cum Laude) and C1 English proficiency. Over the past 21 years, I have gained extensive experience working at Telefónica and within the technology sector, specializing in B2B consultative sales and strategic business direction. My expertise lies in developing strategic channels and optimizing organizational processes to maximize profitability. I am distinguished by an analytical market vision and impeccable execution in creating positioning plans that accelerate business growth and key account acquisition across competitive LATAM markets.
Currently, I work as an Independent Business Development Consultant focusing on tech and digital signage, where I design and execute go-to-market strategies for high-end visual communication and digital engineering solutions. I lead commercial structuring and B2B market expansion, integrating LED/LCD portfolios aimed at the digital transformation of corporate and retail spaces. I have successfully generated a sales pipeline projected at over $3,000M COP (1M USD) and achieved initial sales within the first 90 days, validating the business model and technical value proposition.
Previously, I held multiple leadership roles at Telefónica, including Regional Business Development & Strategic Channels Manager for the Hispanic American region, where I led the transformation and scaling of the commercial model across eight countries. I engineered partner ecosystems to optimize network productivity and drive profitable growth, generating significant revenue and reducing operational expenses. I also led the implementation of the Indirect Sales Force program, driving commercial transformation and increasing productivity by 40%.
Throughout my career, I have been recognized for my ability to design and execute commercial strategies that drive revenue growth, improve customer satisfaction, and build scalable sales teams. I have extensive experience managing complex sales cycles, strategic alliances, and cross-functional teams. My work has resulted in increased active billing client bases, improved funnel conversion rates, and successful acquisition of key accounts.
I am fluent in Spanish and English, with elementary proficiency in Portuguese. I am passionate about leveraging my technical background and commercial expertise to create impactful business solutions and foster sustainable growth in dynamic markets.
