Senior Digital Content Designer

Design projects for clients across different sectors, adapting visual solutions to various formats, platforms, and communication goals.

· Designed brand identities, digital assets, and social media content adapted to different platforms and objectives.
· Created and edited audiovisual content (short-form video, motion assets, visual compositions) aligned with each brand's tone and communication goals.
· Built modular layouts and visual systems to ensure consistency, scalability, and efficient multi-channel execution.

- Designed and implemented user-centered experiences that enhanced customer connection with Bancolombia’s value propositions.

- Translated business requirements into user journeys, interaction flows, and digital solutions aligned with strategic objectives.

- Collaborated with cross-functional teams (product, marketing, development) to deliver memorable, creative, and consistent experiences across digital platforms.

- Developed digital and audiovisual assets that boosted the visibility and adoption of Bancolombia’s digital investment products.

- Simplified complex financial concepts into clear, engaging communications, making them accessible to diverse audiences.

- Supported the digital strategy with creative content that built user trust and reinforced product positioning.

• Design static and carousel visuals for social media, maintaining visual consistency with the brand identity.
• Take part in campaigns such as “Join the Dwelve Waitlist – Here’s how it works” and “We’re not building traditional homes. Here’s why”, applying visual storytelling and minimal design principles.
• Collaborate in the conceptualization and development of digital communication strategies for platforms like Instagram and LinkedIn.
• Strengthen the brand’s visual identity by communicating its modern, sustainable, and eco-driven vision.

Over five months, I worked on the digital presence of a premium real estate agency on the Costa Valenciana, though the scope ended up being much broader than I expected going in.

I produced 65 posts for Instagram and Facebook, wrote Reels scripts, and built an editorial system that combined results-driven storytelling with educational formats. The strongest growth period was between March and April, with a 198% increase in views. On the SEO side, I implemented JSON-LD structured data to improve visibility in both Google and AI-generated responses, something very few real estate agencies in Spain are doing yet.

I also built two sites from scratch: a multi-page React/Vite app with eleven routes, interactive maps, and animations, and a lead capture landing page. It was a project that pushed me to move between content strategy, code, and editorial judgment at the same time, and that's exactly what I was looking for.