I am a Digital Art Director and Senior UX/UI Designer with more than 8 years of experience leading visual identity, brand strategy, and user experience for national and international clients.
I combine strategic aesthetics with technical functionality, and I actively incorporate artificial intelligence tools into my creative workflow to deliver faster, more innovative, and measurable results.
Throughout my career, I have directed multidisciplinary teams from concept development through final production, ensuring consistency, quality, and alignment with business goals.
My background includes UX/UI design, information architecture, wireframing, responsive interfaces, accessibility, design thinking, and lean UX, as well as brand identity, creative direction, editorial design, and packaging.
I have worked across corporate, financial, retail, and multisector environments, collaborating closely with product, development, accounts, and production teams to build effective digital and visual experiences.
I am especially interested in roles where I can lead creative strategy, strengthen brand systems, and apply modern design technologies, including AI, to improve creative output and user-centered solutions.
Directed creative campaigns for financial audiences in Ecuador and Latin America. Designed UX/UI interfaces for investment management platforms and improved user experience in complex flows. Defined design systems and brand guidelines for digital and print communications. Managed multidisciplinary creative teams and coordinated with product development teams. Applied Design Thinking and Lean UX for rapid iteration and user validation.
Lead creative direction for brand campaigns and digital content for multisector clients. Developed visual concepts and identity systems aligned with each client's brand strategy. Supervised graphic design, production, and quality control. Integrated AI tools such as Midjourney and Firefly into conceptualization and asset generation processes. Coordinated with account and production teams to ensure deadlines and brand consistency.
Led visual direction and creative strategy for an international brand operating in the US and Latin America. Developed brand identity, key visuals, and coherent graphic systems for multichannel campaigns. Supervised creative production across digital, editorial, and out-of-home advertising. Coordinated with agencies and external vendors to ensure quality and deadline compliance. Integrated AI tools such as Midjourney and Firefly to accelerate conceptualization and asset generation.
Designed UX/UI for digital and e-commerce projects, leading information architecture and prototyping. Developed branding and visual identity for clients across different sectors. Collaborated directly with front-end development teams to implement interfaces. Produced editorial materials and assets for digital and print media.
Created editorial, packaging, and advertising materials for retail and services clients. Produced final artwork for printing and adapted designs to multiple formats. Managed workflow with print shops and production vendors.
Designed advertising pieces, signage, and point-of-sale materials. Developed early branding and corporate identity work for local SMEs.
Bachillerato Técnico
Technical high school education in Manta, Ecuador.
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.
George-Antonio Chiriloiu Designer 
Virooshan R Ramesh Graphic Designer and Motion Designer 
Oluwabukola Afolabi Graphic Designer 
Juliana Ferreira Community Manager / Social Media Manager 
Tubosun Obasanu Motion Graphic Designer / Frontend Developer 
Anna Roshchina 3D designer 
Jose Montenegro Graphic Designer & Marketing Creative 
Julio Cesar Torres Senior Graphic Designer