I am a data-driven and highly motivated Digital Marketing Specialist with over 5 years of experience in performance marketing across multiple digital channels. I have proven expertise in both B2B and B2C environments, particularly within SaaS and tech startups. My skills include managing paid media, analyzing data, optimizing campaigns, and aligning marketing strategies with business goals. I am a strong communicator and a continuous learner with a passion for innovation and delivering measurable results.
Currently, I serve as a Marketing Manager at Epodex, a global e-commerce brand in the construction and DIY niche. I own the end-to-end marketing strategy across paid social and content, managing multi-million euro ad budgets across platforms like Meta, TikTok, and Pinterest. I work closely with in-house production teams to plan, brief, and iterate high-performing user-generated content, short-form videos, and product creatives.
Previously, I worked as a Digital Marketing Specialist at Trustfull, leading multi-channel B2B campaigns for a SaaS risk intelligence platform serving finance, e-commerce, and tech sectors. I managed long-cycle campaigns targeting decision-makers with personalized content and optimized retargeting, overseeing advertising budgets across LinkedIn Ads, Google Ads, and more to maximize ROI.
I have experience collaborating with content and SEO teams to ensure strategic alignment and enhance organic traffic performance. I utilize tools such as Google Tag Manager, HubSpot, and Clearbit for conversion tracking and lead nurturing. Additionally, I launched Facebook Ads services for local businesses and contributed to sales, business development, copywriting, and UX/UI design for landing pages.
My background also includes a brief role as a Customer Service Representative at SKS365, where I provided multilingual support in Italian for users of an online betting platform via chat, phone, and email. I adapt quickly in dynamic startup teams where versatility and initiative are essential. I am fluent in English, Serbian, and Italian, and I continuously seek to expand my marketing expertise and contribute to business growth.
