Senior Marketing Manager
About Me
I am a Senior Marketing Manager with over 10 years of experience in digital marketing, specializing in automation, inbound strategies, and accurate attribution models. Throughout my career, I have successfully driven significant revenue growth by optimizing budget allocation and scaling acquisition efforts across multiple countries and languages. I am passionate about leveraging data-driven insights to refine marketing funnels and enhance user monetization.
At 1Password, I led a high-volume growth initiative that resulted in a 20% revenue increase within one year by localizing positioning and messaging across 40+ countries and 7 languages. I developed a comprehensive growth operating model for new channels, achieving substantial year-over-year growth in self-serve trials and marketing qualified leads through structured experimentation.
I have a strong background in executing native advertising campaigns and data-driven marketing programs that boost program performance and pipeline growth. My experience includes directing multi-million dollar performance marketing strategies, doubling eCommerce conversion rates through rigorous CRO programs, and managing scalable content engines using AI and NLP tools.
I am skilled in managing PPC campaigns, SEO strategies, and social media advertising to increase conversions and reduce costs. My approach combines creativity with analytical rigor, enabling me to deliver measurable results and lead teams effectively.
I hold a BA in Liberal Studies with a Marketing major and have completed certifications in Conversion Optimization, Digital Marketing, and Data Analytics. I am committed to continuous learning and applying innovative marketing techniques to drive business success.
Skills
SalesforceTeam LeadershipHubSpotDigital MarketingA B TestingGoogle AnalyticsSocial Media MarketingDemand GenerationContent StrategyGoogle AdsGrowth MarketingConversion Rate OptimizationFacebook AdsPPCGoogle Tag ManagerGoogle Search ConsoleLinkedIn AdsPaid MarketingInstagram AdsMicrosoft Ads
Education
No education data available.
Experience
Drove a high-volume growth initiative, optimizing budget allocation to scale acquisition efforts across 40+ countries and 7 languages, resulting in 20% revenue growth within one year. Developed a comprehensive growth operating model for new channels, achieving 63% YoY growth in self-serve trials and 37% YoY growth in MQLs within 12 months through structured experimentation. Leveraged server-side tracking to drive a 30% increase in user monetization by refining the activation funnel through data-driven insights within 9 months. Executed a native advertising campaign that enhanced market awareness and positioned the brand as a leader in the SaaS space, contributing to a 25% increase in qualified leads over 12 months. Implemented a data-driven marketing program that optimized campaign execution, boosting program performance and driving pipeline growth within one year.
Directed $1M+ monthly performance marketing strategy, delivering 460% ROAS through a scientific advertising approach to audience segmentation and marginal ROI analysis. Doubled eCommerce conversion rate (0.62% to 1.25%) by leading a relentless CRO program, executing 50+ A/B tests across ad creative, landing pages, and personalized user journeys.
Owned growth strategy and execution for a self-serve healthcare platform, optimizing capital allocation across PPC, SEO, and Social to increase conversions 16% within 9 months. Implemented a data-driven media strategy across key ad platforms, enhancing campaign performance metrics and driving a 20% increase in conversion rates within 6 months.
Developed a scalable content engine using AI/NLP tools, producing 500K+ assets annually, enhancing SEO performance and user engagement across multiple platforms within one year. Managed on-page, off-page, and technical SEO for 4 enterprise sites (2M+ pages), including schema markup, log file analysis, site speed optimization, and CDN configuration.
Managed high-budget PPC campaigns, reducing CPA 15% and increasing CTR 20%+ through relentless creative testing and bid optimization across Google and Bing. Planned and executed 6-month international recruitment campaign, filling 80+ IT roles across six countries using paid social advertising on LinkedIn and Meta.