I am a Marketing Analytics and Digital Operations professional with 5 years of experience working in data-driven environments. My expertise lies in campaign performance analysis, KPI tracking, and translating complex data into actionable insights that drive business growth. I have a proven track record of coordinating cross-functional projects and managing stakeholder communications in international settings.
Currently, I am pursuing a Master's degree in Neuromarketing, focusing on consumer behavior and digital marketing strategy. This advanced education allows me to apply neuromarketing frameworks directly to conversion funnel analysis and experiment design, enhancing the effectiveness of marketing campaigns.
Throughout my career, I have developed strong skills in A/B testing, funnel drop-off analysis, hypothesis development, behavioral analytics, and data-driven storytelling. I am proficient in defining and tracking KPIs and have experience in performance marketing and growth analytics.
In my professional roles, I have designed and maintained Power BI dashboards for real-time KPI monitoring, which resulted in significant improvements in response times and KPI compliance. I have also identified operational bottlenecks through detailed funnel analysis, leading to cost reductions and improved efficiency.
I am adept at enforcing data integrity and governance across reporting pipelines, ensuring accuracy and reliability of performance metrics. I have led high-impact project presentations for senior stakeholders, facilitating clear communication and alignment across teams.
My experience includes managing large-scale datasets with 100% reporting accuracy and aligning metrics with international stakeholders to support product and marketing teams. I have standardized data flows and documentation to enable scalable growth analytics roles.
In addition to my professional experience, I have independently managed marketing and analytics projects, including designing Meta Ads acquisition funnels and building Instagram-based landing pages to optimize lead capture and campaign performance.
