Marketing Analytics & Digital Operations professional
About Me
I am a Marketing Analytics and Digital Operations professional with 5 years of experience working in data-driven environments. My expertise lies in campaign performance analysis, KPI tracking, and translating complex data into actionable insights that drive business growth. I have a proven track record of coordinating cross-functional projects and managing stakeholder communications in international settings.
Currently, I am pursuing a Master's degree in Neuromarketing, focusing on consumer behavior and digital marketing strategy. This advanced education allows me to apply neuromarketing frameworks directly to conversion funnel analysis and experiment design, enhancing the effectiveness of marketing campaigns.
Throughout my career, I have developed strong skills in A/B testing, funnel drop-off analysis, hypothesis development, behavioral analytics, and data-driven storytelling. I am proficient in defining and tracking KPIs and have experience in performance marketing and growth analytics.
In my professional roles, I have designed and maintained Power BI dashboards for real-time KPI monitoring, which resulted in significant improvements in response times and KPI compliance. I have also identified operational bottlenecks through detailed funnel analysis, leading to cost reductions and improved efficiency.
I am adept at enforcing data integrity and governance across reporting pipelines, ensuring accuracy and reliability of performance metrics. I have led high-impact project presentations for senior stakeholders, facilitating clear communication and alignment across teams.
My experience includes managing large-scale datasets with 100% reporting accuracy and aligning metrics with international stakeholders to support product and marketing teams. I have standardized data flows and documentation to enable scalable growth analytics roles.
In addition to my professional experience, I have independently managed marketing and analytics projects, including designing Meta Ads acquisition funnels and building Instagram-based landing pages to optimize lead capture and campaign performance.
Skills
Project ManagementData AnalysisReportingA B TestingUser ResearchMarketing AutomationProcess OptimizationContent StrategyGoogle AdsMarketing AnalyticsConversion Rate OptimizationLinkedIn AdsSoft Skills
Education
Master's in Neuromarketing
Core curriculum in consumer psychology, behavioral decision science, and user behavior research - providing the theoretical foundation for writing high-quality CRO hypotheses grounded in human behavior, not guesswork. Applying neuromarketing frameworks directly to conversion funnel analysis and experiment design as part of ongoing coursework and applied projects.
Bachelor of Science in Industrial Engineering
Foundation in systems analysis, process optimization, and quantitative problem solving.
Experience
Designed and maintained Power BI dashboards for real-time KPI monitoring, achieving 35% reduction in response times and 25% improvement in KPI compliance. Identified and diagnosed operational bottlenecks through end-to-end funnel analysis, reducing costs by 15% using exact drop-off diagnosis methodology applied to user acquisition and checkout funnels. Enforced data integrity and governance across reporting pipelines, ensuring 100% accuracy of performance metrics. Organized and led high-impact project presentations for senior stakeholders, coordinating materials, agendas, and follow-up actions to ensure clear communication and alignment across teams. Conducted regular data quality audits across reporting pipelines, identifying and resolving tracking discrepancies to ensure metric accuracy across operational dashboards.
Managed large-scale datasets with 100% reporting accuracy, building rigorous data quality habits essential for A/B test readouts and behavioral analytics. Aligned metrics with international stakeholders, honing cross-functional communication skills used in Product and Marketing team alignment.
Analyzed procedures and implemented data-driven improvements, reducing delays by 20%. Standardized data flows and documentation across regions, establishing structured habits required for scalable Growth Analytics roles.