I am a Product Owner with over 12 years of experience at Xpressdocs, including more than 4 years owning a multi-product SaaS customization platform. I was promoted from Production Designer after 7 years, where I built deep operational expertise. Recently, I have shipped several key projects such as Canva API integration, an AI-powered real estate marketing copy assistant, a self-service template authoring tool, MLS and market-data integrations, automated validation pipelines, and platform-wide dynamic brand theming.
I run the full discovery-to-delivery lifecycle for a high-performing Scrum team, utilizing tools like Jira, Confluence, and Metabase. I am PSPO I certified and authorized to work in the United States for any employer. My role involves owning the Product Customization platform, which serves real estate franchise customers including Coldwell Banker, Century 21, Howard Hanna, Allen Tate, and Windermere.
I have successfully delivered innovative features such as the AI Property Wizard, which auto-generates marketing copy with AI and integrates MLS listing data, and variable-data printing capabilities that enable true 1:1 personalization. I also replaced a manual brochure pipeline with an automated validation service, significantly reducing errors and abandoned checkouts.
I lead end-to-end delivery of third-party API integrations like Canva Connect, coordinating vendor partnerships and ensuring export-quality controls. I am currently driving the AI Local Trends Wizard project and leading discovery for a Template Builder platform to empower enterprise customers with self-service template authoring.
My responsibilities include writing product vision statements, coordinating UI/UX prototyping, producing PRDs, managing backlogs, and advocating for resource consolidation to improve delivery and stakeholder confidence. I maintain release bulletins and define feature-level success metrics, partnering closely with analytics teams to measure adoption and revenue attribution.
I leverage AI tools to enhance my capabilities, including drafting SQL queries, automating competitive analysis, and designing KPI workflows. I am committed to maximizing product value through agile methodologies and continuous improvement.
