Hello! I'm Hugo K. Azevedo, an experienced marketing leader with over 14 years of expertise driving growth, innovation, and digital transformation across tech, fintech, proptech, services, and transportation sectors. I have a proven track record of leading global teams, executing scalable marketing strategies, and achieving measurable results through performance marketing, SEO, and process automation. I am fluent in English and Spanish and possess strong leadership, analytical, and strategic planning skills.
Throughout my career, I have successfully managed multi-million real budgets, led teams of various sizes, and delivered significant growth in sales, organic traffic, and conversion rates. I specialize in growth marketing, lifecycle marketing, CRO, paid and organic acquisition, and marketing automation. I am passionate about leveraging AI, no-code tools, and data-driven experimentation to optimize marketing operations and deliver impactful results.
I have held leadership roles such as Digital Marketing Manager at Louis Law Group, Head of Marketing & Product at ETICS, and Marketing Manager at several companies including ID-Logical and Velik Group. I also provide fractional CMO services to multiple clients, delivering strategic leadership and hands-on execution.
My approach combines strategic planning, team leadership, and hands-on execution with a deep understanding of marketing technology stacks including CRM, automation platforms, analytics, and paid media channels. I am comfortable working remotely or on-site and open to relocation.
I am committed to continuous learning and have completed multiple advanced courses and certifications in digital marketing, leadership, growth marketing, and agile methodologies. I am eager to bring my expertise to a dynamic marketing team where I can contribute to sustainable growth and innovation.
