Digital Marketing Manager / Head of Marketing / Growth Lead
About Me
Hello! I'm Hugo K. Azevedo, an experienced marketing leader with over 14 years of expertise driving growth, innovation, and digital transformation across tech, fintech, proptech, services, and transportation sectors. I have a proven track record of leading global teams, executing scalable marketing strategies, and achieving measurable results through performance marketing, SEO, and process automation. I am fluent in English and Spanish and possess strong leadership, analytical, and strategic planning skills.
Throughout my career, I have successfully managed multi-million real budgets, led teams of various sizes, and delivered significant growth in sales, organic traffic, and conversion rates. I specialize in growth marketing, lifecycle marketing, CRO, paid and organic acquisition, and marketing automation. I am passionate about leveraging AI, no-code tools, and data-driven experimentation to optimize marketing operations and deliver impactful results.
I have held leadership roles such as Digital Marketing Manager at Louis Law Group, Head of Marketing & Product at ETICS, and Marketing Manager at several companies including ID-Logical and Velik Group. I also provide fractional CMO services to multiple clients, delivering strategic leadership and hands-on execution.
My approach combines strategic planning, team leadership, and hands-on execution with a deep understanding of marketing technology stacks including CRM, automation platforms, analytics, and paid media channels. I am comfortable working remotely or on-site and open to relocation.
I am committed to continuous learning and have completed multiple advanced courses and certifications in digital marketing, leadership, growth marketing, and agile methodologies. I am eager to bring my expertise to a dynamic marketing team where I can contribute to sustainable growth and innovation.
Skills
Project ManagementData AnalysisStrategic PlanningLead GenerationTeam LeadershipDigital MarketingA B TestingGoogle AnalyticsEmail MarketingContent CreationCampaign ManagementMarketing AutomationSocial Media MarketingContent MarketingContent StrategyGoogle AdsWordPressGrowth MarketingInfluencer MarketingConversion Rate OptimizationCommunity ManagementGoogle Tag ManagerCRM ManagementLinkedIn AdsCustomer Journey Mapping
Education
Executive MBA in Business Management with an Emphasis on Leadership and Innovation
Focused on enhancing skills such as leadership, strategic planning, and decision-making.
MBA in Strategic Digital Marketing
Postgraduate MBA program with an emphasis on integrated planning and digital marketing strategies.
Bachelor of Science in Pharmacy and Biochemistry
Degree in Pharmacy and Biochemistry.
Experience
Leading digital growth through an Agentic Marketing team using marketing strategy, AI agents, automation, no-code workflows, and hands-on execution. Achieved 300% organic visits increase, managed $15,000 monthly Google Ads budget, and improved email marketing open rates to 50%. Responsible for SEO, social media, paid media, lifecycle marketing, campaign assets, lead nurturing, backlink building, AI content creation, conversion rate optimization, analytics setup, and AI agent management.
Led digital marketing, growth, and community for wearable tech company. Achieved 3x conversion increase, tripled sales to $200,000+, expanded global reach by 10%, and increased sales by 150% through optimized discount and email flows. Managed paid media campaigns, SEO content strategy, lifecycle marketing, email marketing, Shopify growth initiatives, community management, and ambassador programs.
Led digital marketing, product, and growth initiatives including offers, ads, funnels, automation, and team execution. Improved ROAS from 50x to 200x, increased CTR by 110%, launched ETICS Academy, built franchise offer, implemented CRM and lifecycle automation, managed content and SEO strategy, analytics, sales pages, and led a small team.
Managed paid media campaigns with ~R$5,000 monthly budget, launched and optimized e-commerce store, increased CTR by 150%, managed websites and landing pages, CRM and automation platforms, email marketing, content marketing, SEO, branding, events, budget oversight, agency supervision, and analytics reporting.
Led a 3-person team and managed R$1M annual marketing budget. Achieved 300% organic traffic growth, scaled leads to 90/day, managed paid traffic campaigns, websites, CRM and messaging tools, email marketing, SEO, event management, and brand campaigns.
Managed marketing planning, digital marketing, paid traffic, competitor analysis, internal and external communication, events coordination, agency management, B2B content development, KPI monitoring, and AI chatbot automation with a monthly budget of ~BRL 20k.
Fractional CMO providing senior leadership and hands-on execution for 7+ clients. Delivered growth, CRO, paid media, CRM, email marketing, automations, analytics, sales pages, and websites. Responsibilities include strategic planning, leadership, growth marketing, automation, paid and organic acquisition, content strategy, and performance reporting.
Collaborated with Brazil and LatAm marketing directors and teams managing over 20 members. Revamped Brazilian website to global standards in 30 days. Coordinated multiple marketing agencies and analyzed digital strategies.
Led Proptech company from pilot to 40 franchises in 25 cities. Achieved 40,000+ organic page views/month, 500+ MQLs weekly, and R$1M annual revenue. Managed product development, SEO content marketing, influencer marketing, paid traffic, customer and franchisee journeys, marketing automation, NPS evaluation, and performance monitoring.
Led marketing and operations for regulatory consultancy serving 8,000+ B2B clients. Developed 20+ digital products, generated 600+ weekly MQLs, 50,000+ monthly page views, and R$1.3M annual revenue with zero paid traffic. Managed team of 12, technology integration, SEO/SEM, content marketing, YouTube campaigns, e-commerce, email marketing, creative collaboration, customer service automation, and operational process optimization.