Lead Frontend Engineer

Defined and enforced frontend engineering best practices, including scalable Micro Frontends architecture, performance optimisation, and maintainability standards across streaming service applications. Led architecture and code optimisations using React Profiler and Webpack Bundle Analyzer, improving application performance by 30% and Core Web Vitals scores significantly. Collaborated with backend and platform teams on API design using BFF patterns, improving project delivery efficiency by 25%. Mentored junior engineers through structured code reviews and TDD practices, reducing defect rates by 40% and lifting overall code quality across the team. Implemented CI/CD pipeline improvements and observability tooling via New Relic, improving deployment reliability and production monitoring.

Owned and evolved CleverTap's core Web SDK — a high-scale SaaS customer engagement and retention platform — ensuring scalable modular component architecture and seamless third-party integrations. Designed and shipped independently deployable frontend modules for the CleverTap Dashboard using Micro Frontends principles. Built CleverTap's SignedCall Web SDK from scratch — a cross-platform VoIP solution over SIP and WebRTC — using React and TypeScript, increasing user engagement by 20%. Documented component API via Storybook for partner integrations. Developed a dedicated SignedCall Campaigns channel inside the CleverTap Dashboard, integrating REST APIs and GraphQL endpoints with responsive, accessible UI components meeting WCAG standards. Implemented automated testing strategy (Jest, React Testing Library, Cypress) using TDD approach, significantly improving SDK reliability and release confidence. Optimised bundle size through Webpack code-splitting, lazy loading, and tree-shaking. Resolved customer issues and translated feedback into platform improvements, directly improving customer satisfaction and retention metrics.

Designed and developed RESTful APIs and responsive, accessible UIs across multiple client projects using React and Node.js. Built an Inventory Management System with modular component architecture, improving client operational efficiency and inventory tracking. Automated VSAT setup workflows, improving backend data delivery speed by 25% and streamlining client dashboard reporting.

Developed a seamless, responsive UI for the website and user dashboard with a strong focus on WCAG accessibility and intuitive UX. Built a JavaScript SIP-based VoIP library that scaled to power over one million devices globally — packaged as React and Vue.js component wrappers (Storybook-documented) for clean third-party integration. Implemented Redux state management patterns and component-based architecture ensuring scalability and maintainability across large frontend codebases.

Designed and implemented smooth, responsive UIs for a live music events platform connecting artists and venues. Applied Design Thinking and performance optimisation methodologies (Lighthouse audits, image optimisation) to improve user engagement and Core Web Vitals.

Identified recruitment industry gaps and addressed them through iterative product development strategies grounded in Design Thinking.