Lead SEO Specialist & Senior Full-Stack WordPress Developer

Directed end-to-end SEO strategies for more than 15 international client accounts, generating an average 80% increase in organic traffic and a 45% improvement in search visibility. Managed 48+ GA4 and Google Search Console accounts, resolving indexing and coverage issues and reducing site errors by 30%.

Led SEO safeguards for 20+ website migrations and redesigns, including WordPress-to-Shopify migrations, with zero loss of search performance. Built responsive, pixel-perfect WordPress websites from Figma designs and deployed conversion-focused landing pages integrated with HubSpot and Mailchimp.

Led and mentored a remote team of eight developers and digital marketing specialists, delivering full-lifecycle digital projects on time and an average of 15% under budget. Developed search strategies using Ahrefs, SEMrush, Moz, and Screaming Frog, increasing rankings by 40% and organic traffic by 30% within six months.

Architected custom WordPress themes, plugins, custom post types, and headless REST API integrations for enterprise and high-traffic e-commerce clients. Administered hosting across 78 cPanel accounts, maintained 99.9% uptime, blocked more than 200 breach attempts, and implemented automated backup protocols.

Led overall SEO and technical web strategy, increasing year-over-year organic traffic by 45% and contributing to measurable sales growth of 31%. Delivered technical SEO improvements and code refactoring that reduced page load times by 30% and improved user engagement.

Developed custom WordPress plugins and database optimisation processes to improve platform stability and speed. Implemented internal linking and high-authority link-building initiatives that increased domain authority and improved overall SERP rankings by 19%.

Developed and deployed custom WordPress themes, plugins, and Elementor modules for global humanitarian websites operating in more than 118 countries. Built dynamic front-end components using PHP, JavaScript, and React, increasing user engagement by 20% and retention by 15%.

Applied cross-browser compatibility practices and WordPress Coding Standards, reducing style-related complaints by 40% and code error rates by 28%. Introduced Git version-control workflows for distributed teams to strengthen collaboration and codebase integrity.

Managed the full lifecycle of more than 25 website, e-commerce, and application development projects for a Vancouver and UK agency. Achieved 100% on-time delivery while maintaining project costs approximately 15% under budget.

Converted PSD, Figma, and HTML mockups into responsive WordPress websites. Led internal-link optimisation and content-architecture initiatives that increased organic visibility by 40% and page sessions by 30%.

BSc in Computer Science.

MBA in Operations Management.