Business development and Communication Specialist
About Me
I am a dedicated Marketing and Communication Specialist with extensive experience managing brand identity, communication strategies, and marketing campaigns across various industries and markets, including DACH and CEE regions. Over the years, I have developed strong skills in business development, client relations, and event management, working with both corporate and NGO sectors. My expertise includes preparing and launching marketing materials, organizing events, and leading creative teams to deliver impactful campaigns.
My most recent experience is focused on Identity Management - both as a system integrator and launching a new product on the market. It gave me thorough knowledge on the topic and raised my interest to work in Ping Identity
I have successfully managed projects involving TV ads, social media content, employer branding, and PR support for notable clients such as METRO Bulgaria, Baileys, Jumbo, and LG. My role often involves coordinating with designers, copywriters, vendors, and partners to ensure seamless execution of marketing strategies and events. I am adept at budget preparation, bookkeeping, and post-campaign reporting.
My experience extends to international environments, having worked with organizations like the European Commission, Clean Sky Joint Undertaking, and Microsoft partners in Western Europe. I have contributed to corporate communication strategies, webinar production, and digital marketing initiatives, including LinkedIn ad campaigns and email marketing.
I am fluent in English and have Intermediate knowledge of German, French, and Spanish. My IT skills include proficiency with Microsoft 365, Microsoft Dynamics ERP, Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects), CMS platforms like WordPress, and various digital marketing tools such as Facebook Ads, Google AdWords, Google Analytics, and SEO software.
I am highly organised, adaptable, and solution-oriented, with excellent negotiation and communication skills. I thrive in fast-paced, creative environments and am passionate about delivering results that align with business goals. I continuously seek to expand my knowledge and skills through additional courses and certifications in digital marketing and branding.
Skills
Project ManagementTime ManagementOrganizational SkillsBusiness DevelopmentTeam LeadershipDigital MarketingBudget ManagementFlexibilityVendor ManagementEmail MarketingContent CreationMarketing StrategyContract NegotiationCopywritingCanvaContent MarketingEvent ManagementPublic RelationsContent WritingCreative ThinkingEmployer BrandingLinkedIn AdsBrand Identity
Education
Digital Marketing Major
Courses in Performance Marketing, After Effects, Building Digital Branding, Wordpress for Business
Introduction to Marketing (Coursera Certificate)
Online course
MA, European Integration
MA, Literature, Cinema and Visual Arts
BA, Journalism
Experience
Creating brand identity and Identity management community in Bulgaria, drafting and executing busuiness development and communication strategy; finding new clients and partners in DACH and CEE markets; preparation for launch of new product OWL IDM in May 2026; preparing monthly newsletter, PR materials and newspaper publications, supporting company's LinkedIn page, organizing events, preparing yearly budget.
Daily communication with client accounts and internal organization of designers and copywriters; preparing TV ads and campaigns for FMCG retailer METRO Bulgaria; preparation of social media content, employer branding and PR support; leading creative team for seasonal campaigns, pitch applications, and innovative events; realization of campaigns for Baileys, Jumbo, LG; leasing with vendors; bookkeeping; preparation of budgets and post-campaign reporting; business development and negotiations.
Organization and administration of educational fair; project management; preparation of advertising campaigns and materials; finding new partners; starting employer branding and PR support.
Full preparation and organization of participation in fairs; building stands; finalization of graphics and brochures; on-site coordination; contracting vendors; preparation of catalogues and brochures; work with designers and printing houses; securing displays and roll-ups; pop-up stand preparation and on-site presentation; PR and press preparation; social media support; work with influencers; photoshoots and video coordination.
Providing marketing expertise to Microsoft partners in Western Europe; optimizing LinkedIn ad campaigns for ERP selling strategies; making digital assessment and nurturing plans for Microsoft WE partners.
Financial and administrative management of ESPNIC medical association; event and training execution and production of event materials; board meetings and general assemblies; implementation of goals and mission; support for strategy preparation and audit of activities; educational strategy and materials preparation; support in creation of learning platform during COVID pandemic.
Consultation for setting new marketing and employer branding strategy; launching Google AdWords and Facebook campaigns; new brochures; building new content marketing policy; website and launching regular newsletter campaigns (B2B and B2C); re-launching social media channels.
Planning and organizing big corporate events and specialized trainings; preparation of brochures and promotional materials; drafting content for blog, website, email marketing and press releases; social media support; business development.
Corporate communication strategy execution and brand promotion with annual budget over €350K; realization of communication trainings for partners and members; coordination of international events; preparation of stands at international trade shows; coordination of drafting, production and dissemination of publications; preparation of internal e-newsletter for over 6000 recipients and corporate magazine Skyline; web-content management; social media; drafting articles and press releases; work with designers and design creation (InDesign, Photoshop); photography of events; editing of movies and brochures; budget preparation and execution; administrative management of purchase orders, invoices, contracts and procurement documents.
Assistance in preparation and coordination of conferences and meetings; assistance in drafting IPA II program for Kosovo for 2014-2020; preparation of internal weekly reports, notes and briefings.