Product Owner / Product Manager - AI & Digital Products

I am a Product Owner and Product Manager with extensive experience leading AI-focused digital media products, subscriber-facing experiences, internal tools, and workflow automation initiatives. My expertise lies in product strategy, discovery, stakeholder management, UX/UI thinking, and cross-functional execution. I thrive at the intersection of product, operations, design, and automation, helping teams define priorities, improve workflows, and ship valuable product improvements.

I specialize in implementing AI where it creates real operational value, enhancing internal execution and content production efficiency. My work involves managing product and operational workflows across editorial, marketing, growth, automation, and business operations to support engagement and scalability.

Throughout my career, I have led product initiatives and coordinated stakeholders across content, product, automation, growth, and operations. I am passionate about designing and improving user experiences, platforms, and product operations that drive business success.

In addition to product management, I have experience in creative operations and AI automation management, leading digital experience and branding projects for e-commerce businesses. I also work as a freelance product design and creative consultant, developing digital experiences, landing pages, visual systems, and brand identities.

I am confident in my ability to apply AI and process improvements to streamline creative production and operational workflows. My skills include communication, copywriting, and technical execution, supported by a solid foundation in UX/UI and branding.

I am fluent in Portuguese and have intermediate to upper-intermediate English skills (B2), confident in interviews. I continuously leverage tools such as Make, n8n, Zapier, ActiveCampaign, AI agents, and prompt engineering to deliver innovative solutions and optimize workflows.

I hold a Technical Degree in Graphic Design from the Federal Institute of Education, Science and Technology of Rio Grande do Sul (IFSul), Pelotas Campus, which complements my product and creative expertise.