8+ years building performance marketing in the most competitive niches for paid traffic — iGaming and fintech, where unit economics are counted to the last cent. I own the marketing P&L end-to-end: CAC, LTV/CAC, ROAS, CPL/CPO and retention. Managed budgets from $180k/month and teams of up to 12 (media buying, analytics, creative, retention). I bring affiliate-grade discipline of unit economics, fast A/B test cycles, and the ability to scale paid traffic without losing ROAS. Strong on end-to-end analytics, attribution, traffic-quality control and anti-fraud.
Remote (Cyprus). Run performance marketing with $180k+/month budget and a team of 12. Full marketing P&L: CAC, LTV/CAC, ROAS, retention. Held LTV/CAC above 4.0 at scale. Built a fast test pipeline for creatives and traffic bundles; end-to-end analytics and attribution (Keitaro, AppsFlyer, BI dashboards); traffic-quality and anti-fraud control.
Moscow. Paid traffic up to 8M RUB/month across lending, investments and crypto products. Reduced CPL/CAC, grew application to issuance conversion. Channels: Yandex Direct, VK Ads, Telegram Ads, programmatic, CPA networks. Per-product unit economics and budget rebalancing by ROAS.
Affiliate agency (fintech / auto / electronics). Led teams and 5M+ RUB/month budgets across several verticals simultaneously. Performance against client KPIs (CPL/CPO/ROAS), scaling profitable bundles. Built processes from media planning to end-to-end analytics.
Marketing
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