I am a digital marketing and communications strategist with more than five years of experience leading branding, content, and digital acquisition initiatives across the automotive, retail, and technology sectors.
I translate business goals into measurable marketing results through audience growth, lead generation, brand positioning, and conversion-focused content. I combine creative direction with KPI analysis to improve campaign performance.
I currently manage simultaneous marketing consulting engagements for automotive companies, developing social media strategies, paid media initiatives, commercial communications, and launch content for multiple brands.
My experience includes community management, brand strategy, 360-degree campaign planning, paid media, technical SEO, graphic design, sales funnel optimization, and business-oriented reporting.
I have led small teams, built digital brand identities from the ground up, and coordinated communication for both B2B and B2C audiences. I am also a licensed Social Communication professional with an audiovisual concentration and hold a Digital Marketing diploma.
I am a native Spanish speaker with intermediate English proficiency, focused on creating data-informed digital strategies that connect content, community, and commercial outcomes.
I manage digital marketing initiatives for four brands within Grupo Sumauto, including content strategy, community growth, and paid digital media budget management.
I generated 48,200 combined Facebook and Instagram views in the latest reported month, including 14,300 reel plays, and grew the Instagram community from 300 to 1,822 followers. My campaigns also delivered 438 direct sales clicks.
I develop content and brand strategies for 4PL Automotriz, with a focus on strengthening its digital community and supporting commercial lead generation.
I generated 55,200 combined Facebook and Instagram views in the latest reported month, increased the community from 300 to 974 followers, and improved profile visits and customer conversations through digital campaigns.
I created and configured the brand's Meta and Instagram accounts from scratch, establishing its initial digital presence and launch communication.
I designed the content strategy, produced all launch publications, managed prospect communications through email, WhatsApp, and Instagram, and prepared commercial presentations to attract new companies.
I led digital communication for two business lines: Quantum Link, focused on business and residential internet, and IEC Proyectos, focused on space automation and app management.
I managed teams of two to three people depending on the project, leading visual identity, communication strategy, graphic design, and digital community management from the ground up.
I led community management and sales operations, connecting content strategy with direct conversion and daily commercial activity.
I generated daily sales between USD 100 and USD 500 and supervised a two-person team in day-to-day sales operations.
I provided comprehensive pedagogical training, developing leadership and communication skills in a high-social-impact educational environment.
I taught music theory to a group of 20 students aged 7 to 13 and conducted a children's orchestra through rehearsals and presentations.
Bachelor's Degree, Social Communication, Audiovisual Concentration
Bachelor's degree in Social Communication with an audiovisual concentration.
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