I am a Senior Product Designer with over 10 years of experience specializing in complex enterprise SaaS, FinTech, BPM, and AI-driven platforms. My expertise lies in designing data-heavy workflows, automation intelligence, no-code applications, human-agent collaboration, and data analytics. I excel at simplifying ambiguous, multi-step systems into intuitive, scalable, and responsive experiences across desktop, tablet, and mobile devices.
I am skilled in research, interaction design, rapid prototyping, and design systems, with a proven track record of leading end-to-end design for no-code and data-driven products. I leverage AI tools such as Claude Code to accelerate prototyping, enhance design-to-engineering handoffs, and help teams move from concept to implementation with greater speed, clarity, and alignment.
Throughout my career, I have owned the design of enterprise SaaS B2B and B2C web and responsive applications, creating scalable solutions for complex workflows and multi-role user experiences. I have led UX/UI design for flagship no-code platforms, improving onboarding, adoption, AI integration, and agentic workflows.
I am passionate about conducting usability testing, product dogfooding, and iterative validation to improve task success, accessibility, and overall product quality. I am experienced in partnering with product managers and engineers to define problem spaces, shape product strategy, prioritize features, and support beta testing and phased releases.
Mentoring designers and promoting best practices in UX, interaction design, accessibility, and systems thinking are important aspects of my work. Outside of work, I enjoy painting, sculpting, walking on the beach, watching films and series, and spending time with my two sons, which has enriched my patience, problem-solving, and negotiation skills.