Senior Product Designer

Pioneered collaborative UX process with Product and Development teams for core applications, resulting in a 400% increase in user engagement and reducing development time by 30%. Established user interviews process across desktop and mobile platforms to gather insights, leading to the development of enhanced features that improved sales and engagement scores by 20%. Researched emerging AI trends and developed prototypes for three innovative AI applications, accelerating the testing phase by 30% and positioning the product line at the forefront of industry advancements.

Spearheaded the design and prototyping of innovative AI applications tailored for the Healthcare & Wellness industry. Expanded the UX team by 500% over three years to support a portfolio of 15+ healthcare AI projects. Led comprehensive design, research, and user testing initiatives that streamlined the end-to-end UX process, resulting in a 30% increase in project delivery speed while maintaining high client satisfaction scores above 4.8/5.

Led the design and development of five high-traffic applications and eCommerce storefronts, resulting in a 100% increase in user engagement and a $5M boost in online sales within the first year. Designed and conducted hundreds of user testing sessions and organized focus groups that identified key usability issues, leading to a 30% reduction in customer support tickets and enhancing development speed by 25%.

Led redesigns of 5 legacy applications, improving mobile responsiveness and reducing bounce rates by 30%. Rebranded entire corporate identity across 7 business units, creating a centralized media library with over 1,200 curated video and photo assets, streamlining marketing production by 40%. Received 6 ADDY Awards (2 Gold, 4 Silver) in recognition of outstanding design.

Designed a social networking app for NFL fans and players, achieving over 100,000 downloads and a 4.7+ app rating. Led design from startup phase to a fully staffed department of 12, scaling output by 600% in under 18 months. Delivered end-to-end experience design including video, vehicle wraps, and packaging across nationwide brand. Developed digital products from wireframes through front-end implementation using HTML, CSS, and JavaScript.

Created a scalable enterprise design system, reducing design inconsistencies by 45% and accelerating delivery timelines. Partnered with executive leadership to define long-term product vision and roadmap, aligning UX strategy with revenue goals and contributing to a 35% increase in annual recurring revenue. Integrated analytics and A/B testing into the product lifecycle, resulting in a 22% lift in feature adoption.

Mentored and developed cross-functional design teams, implementing performance frameworks that improved team productivity by 40% and reduced turnover. Led cross-platform redesign initiatives (web, mobile, tablet) that improved accessibility compliance to WCAG 2.1 standards and expanded market reach. Streamlined product discovery workshops and stakeholder alignment sessions, reducing project ambiguity and shortening kickoff-to-design timelines by 30%.

Built and scaled a high-performing UX organization across product, research, and UI disciplines, improving cross-functional velocity by 35% while maintaining design excellence. Directed zero-to-one product initiatives from concept validation through market launch, reducing time-to-market by 40% across key innovation tracks. Established an experimentation framework combining rapid prototyping, AI modeling, and user testing, increasing validated concept success rates by 50%.

Spearheaded enterprise modernization initiatives, transforming legacy platforms into scalable, cloud-based ecosystems supporting 3x user growth. Partnered with engineering leadership to implement agile product rituals and dual-track discovery, improving roadmap predictability and stakeholder confidence. Architected cross-product design standards and governance models that reduced redundant development efforts by 30% across distributed teams.

Designed table-based website layouts and interactive Flash intros that elevated brand presence during the early broadband expansion era. Produced animated banner campaigns and rich media ads, increasing click-through rates and strengthening early digital marketing performance. Hand-coded HTML, CSS, and JavaScript websites with cross-browser testing and optimization, ensuring consistent performance across Internet Explorer, Netscape, and early Firefox releases.

Designed and produced Flash-based websites and interactive microsites, blending animation and storytelling to increase user engagement and brand memorability. Created custom HTML, CSS, and early JavaScript-driven interfaces optimized for cross-browser compatibility during the Netscape and Internet Explorer era. Developed motion graphics, banner ads, and animated UI elements using Director and early Adobe tools, enhancing digital campaigns with dynamic visual experiences.