Digital Marketing Specialist / Account Executive / Project Executive

I am a marketing specialist with more than 10 years of experience working across both agency and client-side environments. My background combines digital marketing, account management, project coordination, and performance analysis, with a strong focus on delivering measurable results.

I have led and supported marketing initiatives for major brands, including Orange, Coca-Cola, Acer, Mahou, and ING. A key part of my work has been managing complex client relationships, coordinating multidisciplinary teams, and ensuring campaigns and projects are delivered on time and with quality.

I am especially experienced in digital strategy, paid media, analytics, reporting, and team leadership. I have worked with tools such as GA4, Looker, Looker Studio, Google Ads, Meta Ads, TikTok Ads, JIRA, Notion, Asana, and Trello, and I use data to guide decisions and improve performance.

One of my biggest achievements was helping manage the branding and organic growth of Orange, including 5 websites and 2 YouTube channels. I also helped unify marketing metrics and reporting systems to support better decision-making at leadership level.

I bring a strong commercial mindset as well, with experience in prospecting, lead generation, negotiation, and closing deals. I enjoy building client loyalty, creating clear reporting, and developing strategies tailored to each client’s needs.

I am based in Madrid, Spain, and I speak Spanish natively and English at an intermediate-high level. I am looking to continue growing in digital marketing, account management, and project leadership roles where I can combine strategy, coordination, and analytics.