I am a senior product designer with 8+ years of experience creating digital products that feel simple, clear, and useful.
I have worked across fintech, healthcare, travel, and Web3, taking projects from early research and product discovery through shipped interfaces and design systems.
My approach is to understand the problem first, collaborate closely with product and engineering teams, and design solutions that are practical, scalable, and easy to use.
I have led end-to-end UX/UI work for web and mobile products, including booking flows, fantasy sports platforms, trading interfaces, and client websites.
I also enjoy building strong visual systems, brand identities, and reusable components that help teams move faster while keeping quality consistent.
I am comfortable working hands-on with design tools and front-end implementation, and I value clear communication, testing, and iteration throughout the product process.
Own end-to-end design for 30+ client websites across healthcare, hospitality, beauty, transportation, and professional services. Build and maintain scalable design systems and reusable component libraries. Develop brand identities and collaborate with developers and stakeholders, including hands-on front-end implementation on select projects.
Led end-to-end UX/UI design for THE GAME, a mobile-first fantasy football Web3 platform. Partnered with product managers and engineers, directed user research, built reusable UI components and a scalable design system, and redesigned the corporate website and brand touchpoints.
Designed product experiences for a global online trading platform. Built illustration, icon, and UI asset libraries and worked cross-functionally with engineering and marketing to ship consistent experiences across multiple platforms.
Led the redesign of web and mobile booking experiences, simplifying trip-planning flows and unifying the interface system. Improved UX structure and landing pages, helping core flight-booking keywords move from around 35th to 2nd on Google.
Designed responsive websites end-to-end from research through high-fidelity interfaces. Tested and iterated based on usability feedback and delivered developer-ready design documentation and specs.
Conducted user research and designed UX/UI from scratch for an early-stage startup product. Created wireframes, prototypes, and responsive interfaces while working directly with founders and stakeholders.
Master's in Design and Multimedia, Design and Visual Communication
110/110, highest distinction. Thesis: The Role of Storytelling in Visual Design for NFT and Web3 Games.
Bachelor's Degree, Architectural Design
Relevant coursework included Graphic Design and Project Management.
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