Marketing Leader | Growth Marketing & Performance Strategy
About Me
I am a marketing and growth leader with more than 10 years of experience helping brands grow, strengthen their positioning, and adapt to increasingly digital environments.
My background spans retail, services, construction, consulting, and innovation ecosystems, where I have led integrated marketing strategies across omnichannel environments. I focus on revenue growth, brand positioning, customer acquisition, retention, and funnel optimization.
Throughout my career, I have driven sales growth above 100% and improved customer engagement by combining strategic thinking, data analysis, and performance marketing. I enjoy building campaigns and initiatives that create measurable business impact.
I have led multidisciplinary teams and coordinated efforts across design, digital, and commercial areas to ensure consistent execution across every customer touchpoint. I also have experience managing key accounts, developing loyalty strategies, and supporting innovation and citizen engagement projects.
My approach is grounded in understanding the customer and connecting authentically with audiences. I believe strong marketing should not only improve metrics, but also shape how brands relate to people and create value in the market.
I am motivated by challenges that require creativity, analysis, and execution. I bring a strategic mindset, a collaborative leadership style, and a strong focus on results to every project I lead.
Skills
Project ManagementSalesforceData AnalysisCRMAccount ManagementStakeholder ManagementLead GenerationTeam LeadershipDigital MarketingNetworkingMarket ResearchGoogle AnalyticsCampaign ManagementMarketing AutomationContent StrategyCustomer RetentionMarketing AnalyticsGrowth MarketingConversion Rate OptimizationPublic RelationsCommunity ManagementBrand Strategy
Education
Master's in Innovation Management
Graduate studies in innovation management.
Specialization in Marketing Management
Postgraduate specialization in marketing management.
Professional in Advertising
Undergraduate degree in advertising.
Technical Degree in Graphic Design
Technical training in graphic design.
Experience
Lead marketing strategy for Colombia, align initiatives with business goals, drive demand generation, improve lead conversion through digital marketing and funnel optimization, develop closing campaigns, design events and commercial actions, and coordinate multidisciplinary teams.
Led omnichannel marketing strategy integrating retail and digital channels, increased conversion, designed seasonal and thematic campaigns, expanded retail presence, managed key distributor relationships, and improved brand and commercial KPIs.
Designed and implemented digital positioning strategies, led networking and relationship-building initiatives, supported open innovation processes, and managed communities and content to strengthen engagement.
Led communication and citizen participation strategies, implemented innovation methodologies for citizen-centered solutions, managed projects with local governments and interdisciplinary teams, and developed high-impact campaigns.
Designed and implemented loyalty strategies, increased customer database size, developed retention and engagement initiatives, coordinated acquisition strategies, optimized segmentation and personalization, and executed relationship marketing campaigns.
Developed customer loyalty and acquisition strategies, improved retention and engagement, optimized campaign segmentation and personalization, analyzed customer behavior data, and supported initiatives to strengthen customer value.