I am an operations leader with more than 15 years of experience helping retail, e-commerce, and franchise businesses streamline complex systems and improve profitability. I specialize in building automated KPI dashboards, SOPs, and workflow automations that allow companies to scale without adding headcount.
I have worked across independent consulting, franchise ownership, commercial leadership, and purchasing, with a strong focus on end-to-end ownership of results. My experience includes launching businesses from scratch, improving operational efficiency, and creating scalable systems for SMEs.
I am highly experienced with tools such as Make.com, Looker Studio, HubSpot, Google Sheets, ERP systems, and Google Apps Script. I use these tools to automate reporting, improve visibility, and reduce manual work across multiple business units.
In my recent work, I have built DTC and B2B operational frameworks, designed SOPs, and implemented dashboards and commission systems that improved cash flow, saved time, and increased sales performance. I am comfortable working in remote-first and consulting environments.
My background also includes managing crisis situations, coordinating vendors, handling customer service operations, and supporting international commercial expansion. I have worked with markets across Latin America and the Middle East, and I bring a practical, systems-oriented approach to business growth.
I am available for fractional, consulting, and operational leadership roles where I can help organizations create structure, automate processes, and scale efficiently.
Consulting practice focused on operational systems, automation, and scalable workflows for SME clients. Built DTC e-commerce brand from scratch, including product positioning, catalog, Mercado Libre integration, and end-to-end fulfillment workflows on Tienda Nube. Launched B2B operations consultancy and designed SOPs and operational frameworks for clients.
Automated ERP reporting workflows using Make.com API, saving 20+ hours of manual data entry per month across 3 business units. Redesigned sales commission structures, increasing average ticket value by 15% within 90 days. Built centralized Looker Studio dashboards and improved supplier payment terms to strengthen cash flow predictability.
Led end-to-end operational launch of a travel agency franchise, establishing workflows, vendor relationships, and service standards. Managed crisis resolution for 30+ travelers affected by weather events and airline cancellations. Oversaw team performance, customer service, financial administration, and corporate KPIs through a franchise rebrand.
Managed operations under strict ISO standards and SOPs, ensuring process traceability and quality compliance for international markets. Supported international commercial expansion through export documentation and client coordination. Designed and executed commercial expansion strategy across local and international channels.
HR Management Degree
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