I am a strategic marketing leader with over 10 years of experience driving brand growth, consumer engagement, and revenue across premium spirits portfolios.
I have built and executed integrated marketing strategies that connect brand storytelling to retail and on-premise execution, with a strong focus on commercial impact.
I have managed multi-million-dollar budgets, led cross-functional teams, and delivered measurable results across national accounts, field marketing, and trade channels.
My background includes commercial marketing strategy, brand activation, shopper and trade marketing, experiential programs, and distributor management.
I have also developed scalable tools, training programs, and planning systems that improved execution, supported sales teams, and strengthened team performance.
I bring a data-driven, collaborative approach to marketing leadership and have consistently contributed to revenue growth, category expansion, and stronger brand visibility.
Led integrated commercial marketing strategies across brand, retail, and on-premise channels; developed field and trade marketing plans; managed a $3MM+ POS budget; executed $100K+ in consumer activations and sponsorships; created a Sales & Marketing planning tool; led nationwide OOH campaigns; used market data and sales analytics to improve ROI; facilitated cross-functional alignment.
Owned North American on-premise marketing strategy; managed a $1.85MM U.S. On-Premise Recovery initiative across 26 markets; developed the U.S. Highball Program; led a team of three mixologists and marketers; partnered with national accounts and agencies; integrated DE&I and sustainability initiatives; designed scalable programming toolkits.
Led the U.S. Key Account Manager program; oversaw 85 indirect field team members; generated $45.2MM in revenue; surpassed KPIs in menu placement, distribution, and events; managed budgets for individuals and the team; developed a talent pipeline; launched a peer mentorship program.
Managed 50-75 on-premise accounts; achieved route growth over consecutive years; recognized for record-breaking Knob Creek barrel sales; developed Bourbon Master training and distributor education programs; supported distributor operations and state channel strategies.
B.S. in Business Management
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