I lead end-to-end design initiatives, turning complex workflows and analytical dashboards into intuitive, scalable SaaS experiences powered by real data and strategic AI support.
I am a Product Designer and UX researcher with hands-on experience designing e-commerce platforms, digital ecosystems, and SaaS solutions. I work comfortably in ambiguous startup environments and take strong ownership of the product and design process.
My approach focuses on simplifying complex interfaces and workflows through systems thinking and data-driven decision-making. I use quantitative insights from tools like Maze to reduce business risk and improve user experience.
I also bring a solid product vision that connects retention goals with technical development. My basic knowledge of HTML and CSS helps me communicate effectively with engineering teams and support a smooth handoff process.
I have deep experience building scalable design systems and interaction patterns in Figma, and I use Generative AI as a copilot to accelerate discovery, ideation, and UX writing optimization.
I have worked on product, UX/UI, and digital design projects across healthcare, editorial, retail, travel, and subscription platforms, consistently improving usability, conversion, and visual consistency.
Led discovery, conception, and execution of the full digital experience for a premium oral hygiene brand. Built a modular component library under Atomic Design in Figma, organized complex variants to speed iteration, and designed analytical interfaces and onboarding screens to reduce cognitive load.
Led end-to-end UX and e-commerce platform design for Waïka Editorial using WordPress and Elementor. Reworked the interactive catalog and visual direction for Bandida Store to improve conversion. Translated community insights into high-impact visual assets and storytelling for Daniel's Burgers.
Optimized interactive navigation flows and UX writing for European markets, improving conversion after auditing interfaces and removing friction points. Conducted UI audits and balanced premium branding with technical web performance using Figma and Elementor.
Bootcamp in UX/UI Design
Habilidades y proyectos desarrollados:
User Research: Ejecución de entrevistas a usuarios, análisis de datos y creación de Personas y User Journeys para fundamentar decisiones de diseño.
Arquitectura de Información: Diseño de flujos de usuario (User Flows), sitemaps y taxonomías de contenido para mejorar la navegabilidad.
Diseño Visual & UI: Creación de Wireframes de baja y alta fidelidad, aplicación de principios de jerarquía visual y accesibilidad.
Prototipado & Testing: Desarrollo de prototipos interactivos en Figma y ejecución de pruebas de usabilidad mediante Maze para iterar soluciones basadas en feedback real.
Design Systems: Construcción y gestión de librerías de componentes escalables y guías de estilo.
Metodologías Ágiles: Trabajo colaborativo aplicando Design Thinking y resolución de problemas complejos en tiempos de entrega reales..
Specialized Course in Generating Innovative Ideas with Design Thinking
48-hour course.
Specialized Course in Digital Content Planning and Storytelling
40-hour course.
Specialized Course in Audience Characterization for Digital Campaigns
Fundamentals of Design
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