I am a product designer and builder with more than 15 years of experience turning complex business problems into simple, easy-to-use digital experiences. I work across web and mobile apps, and I enjoy learning deeply about a business before designing solutions.
I have led design work for products in real estate, healthcare, telecom, and smart home technology. My background includes building and evolving design systems, redesigning core user journeys, and creating consistent experiences across platforms.
I am comfortable working closely with CEOs, CTOs, product teams, and developers. I often work directly in the codebase, which helps me bridge the gap between design and implementation and remove bottlenecks between teams.
My experience includes advanced prototyping, mobile-first UX, accessibility-focused design, and product strategy. I like solving complex problems by simplifying flows, reducing friction, and creating scalable systems that can grow with the product.
Alongside full-time leadership roles, I have also worked as a freelance designer and builder since 2009. I have created my own products and startup projects, including tools for event management, inventory, nutrition tracking, language-learning habits, and developer utilities.
Before moving fully into product design, I worked in M&A and international tax structuring at Ernst & Young, which gave me a strong understanding of finance, accounting, and business operations. I also continue to invest in learning through technical and business education.
Led redesign of a commercial real-estate CRM platform; implemented a design system; unified UX across the product; designed new user experiences for complex features; reported directly to the CEO and CTO; worked across design, frontend, and some backend features; created prototypes from click-through mockups to product forks.
Rebuilt the patient experience for clinical trial data collection; developed patient personas; redesigned core interfaces; introduced consistent style and experience across products and platforms; focused on accessibility, eCOA/ePRO, and long-term patient journey vision; created advanced prototypes in Figma, Framer, and SwiftUI.
Redesigned the TV app for mobile and tablets; created a mobile-first interface; upgraded the design system to reflect mobile requirements and align with Human Interface Guidelines and Material Design Guidelines; built advanced interaction prototypes in Framer.
Introduced a full design system across platforms; proposed a new product strategy centered on everyday 'stories'; supervised visual redesign and consistency; led design system adoption across design and development teams; coordinated implementation across platforms; drove advanced prototyping and data-driven design.
Built personal products and mobile/web apps alongside freelance work for startups worldwide; created products including Sorted, Stock Sorted, nutritious.love, HabitPass, Tideman, and open-source Francis packages.
Worked in M&A and International Tax Structuring teams; handled international clients and gained understanding of finance, business, international tax structures, and accounting rules.
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