I am a marketing leader with experience across digital products, SaaS, MarTech, Web3, and financial verticals. My background combines product marketing, growth, performance marketing, partner development, and AI-assisted marketing.
I have worked on building and scaling marketing systems for software products, including partner pages, promo mechanics, referral growth, blogs, influencer campaigns, and localized product communication for the Russian market. I enjoy connecting product positioning, acquisition, content, and analytics into one growth engine.
At SMS-ACTIVATE, I built a partner direction from scratch, helped grow referral activity, and supported software product promotion across multiple channels. I also worked on blogger outreach, YouTube collaborations, and site traffic growth.
At BitBrowser, I launched and developed RU-market promotion from zero, managed Yandex Direct budgets, improved product localization, and adapted website, app, FAQ, and landing pages for Russian-speaking users. I worked closely with international teams and used AI tools to speed up marketing and translation workflows.
In performance projects, I managed remote teams of up to 23 people and handled monthly ad spend up to $100,000. I built processes for launches, testing, analytics, reporting, onboarding, and team performance management.
I am looking for a product company where I can combine product marketing, growth, paid acquisition, AI tools, content, partner channels, and team leadership to drive measurable business results.
Developed marketing, product pages, partner growth, and referral directions for a digital service. Built the partner program from scratch, created page structure and promo mechanics, grew partner pages, brought in 47 partners, ran promo campaigns, worked with bloggers and multiple channels, and helped increase site traffic from about 1.5M to 2.5M.
Built RU-market promotion from scratch for an anti-detect browser / MarTech product. Managed Yandex Direct budgets, worked with bloggers, developed blog strategy, promoted the product across multiple content platforms, improved localization and product communication, and adapted the website, app, FAQ, landing pages, and instructions for Russian-speaking users.
Worked on high-competition verticals in anonymized projects focused on growth, paid acquisition, analytics, team management, AI automation, and performance infrastructure.
Built a remote performance department from scratch to 23 people. Managed media buyers, ad operations, landing page specialists, developers, and assistants. Oversaw monthly ad spend up to $100,000, mainly through Google Ads, created reporting and KPI systems, launched new acquisition funnels, and trained team members.
Built a team from scratch to 11 people, managed media spend up to $20,000 per month, worked with Meta Ads and Google Ads, launched multiple acquisition funnels, organized creative testing, adapted landing pages for different geographies, and managed hiring, training, and KPI control.
Higher Education in Economic Security
Completed a higher economic education in Krasnodar, Russia.
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