Business Operations Manager
About Me
I am an operations and program management professional with more than 11 years of experience leading cross-functional initiatives, building scalable workflows, and turning ambiguous problems into structured, measurable outcomes.
I have a strong track record of managing multi-stakeholder projects from scoping through adoption, aligning teams, and influencing outcomes without formal authority. My work focuses on process optimization, operational clarity, and delivery at scale.
I am experienced in designing and improving systems across marketing, admissions, tech, and client services. I have built reporting frameworks, streamlined intake and escalation paths, and created SOPs that improve efficiency and consistency.
I also bring hands-on experience with CRM and funnel operations, especially HubSpot, along with workflow automation, AI-assisted tools, and async communication practices. I am comfortable working in fast-paced, remote, and cross-functional environments.
My background includes operations leadership, project management, brand strategy, and digital marketing across agencies, education, and lifestyle sectors. I have supported both internal teams and external clients while maintaining a strong focus on quality and measurable results.
I am bilingual in Spanish and English, based in Mexico, and fully remote. I am looking to contribute my operations, program management, and process design expertise to organizations that value structure, collaboration, and scalable execution.
Skills
Risk ManagementReportingHubSpotDigital MarketingVendor ManagementGoogle SheetsClient ManagementProcess OptimizationAsanaTrelloBrand Strategy
Education
Bachelor's in Image Design & Public Relations
Inbound Marketing & Lead Management
Project Management
Experience
Led cross-functional operations across marketing, admissions, and tech teams for multiple U.S.-based school clients simultaneously; owned project scoping, milestone tracking, stakeholder communication, and delivery. Identified workflow gaps in the enrollment funnel and redesigned intake, routing, and escalation processes. Built operational reporting on lead pipeline, campaign performance, and admissions throughput. Implemented AI-assisted tools to streamline internal workflows, content production, and reporting cycles.
Managed end-to-end project delivery across multiple client accounts, coordinating creative teams, external vendors, and stakeholders. Established governance mechanisms for intake, task routing, and escalation paths. Developed structured content and campaign frameworks for Meta Ads to improve lead quality and scalability.
Managed HubSpot CRM operations for student acquisition, including lead tracking, funnel management, workflow automation, and conversion reporting. Coordinated cross-functional marketing-admissions workflows and built reusable SOPs to standardize processes across enrollment cycles.
Managed multi-vendor coordination, event operations, and client delivery workflows across lifestyle and editorial sectors in a high-paced, deadline-driven environment.