Paula Herrera
Paula Herrera

Administrative and Financial Director

Actively looking · Member since 22 Jun 2026
Message
Location
Colombia
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am an Industrial Engineer and MBA with more than 10 years of experience leading administrative, financial, and human talent areas in service, technology, and food companies.

My background includes financial planning, budget management, cost control, cash flow administration, strategic purchasing, supplier negotiation, and resource optimization. I have consistently worked to strengthen organizational structures focused on sustainable growth.

Throughout my career, I have led administrative and financial transformation processes by implementing management models, OKRs, performance indicators, and efficiency plans that improved profitability and supported data-driven decision-making.

I have also served as a strategic advisor for a family business, contributing to business model structuring, financial planning, organizational design, and growth strategy development.

I am known for combining strategic vision with execution capability, close leadership, analytical thinking, and a strong results orientation. I enjoy building sustainable processes that improve organizational performance and competitiveness.

My experience has allowed me to develop a solid understanding of operational efficiency, financial discipline, and team coordination, and I bring that perspective to every role I take on.

Skills

16 capabilities

Experience

Career history

Administrative and Financial Director BBD Group SAS

Led administrative, financial, and human talent strategy; managed budgets, cash flow, and treasury; designed financial control and supplier negotiation strategies; implemented OKRs and management indicators; supported senior leadership in planning, control, and decision-making.

Founder Lebranzza

Designed and structured the financial, operational, and commercial model; implemented processes and indicators for a delegable operation; led financial planning and growth strategies; currently supports strategic and financial direction while operations are handled by the team.

Administrative Coordinator Cívico Digital SAS

Strengthened administrative, financial, and human talent structure; led budget planning, expense control, and resource optimization; managed corporate purchasing, supplier negotiation, and service contracts; coordinated recruitment, hiring, payroll, and organizational development; designed internal policies and improvement plans.

Administrative Director Peppers Design SAS

Led administrative and financial management; supported strategic decision-making and organizational growth; managed financial planning, budgets, cash flow, treasury, and investment evaluation; implemented management control tools using performance indicators and Balanced Scorecard; led human talent management.

Cost and Budget Coordinator Los 5 de la Quinta SAS

Responsible for budget planning, tracking, and control; supported financial decision-making and profitability improvement; led corporate budget preparation, execution, and follow-up; developed financial analysis and management indicators; implemented cost-efficiency initiatives.

Education

Learning history

University International of La Rioja

MBA in Business Administration

Universidad Tecnológica de Pereira

Industrial Engineer

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