Strategic Advisor,Project Management,Software Development Management

I am a strategic advisor and operations-focused leader with a strong background in project management, software development management, and end-to-end delivery. I have built my career around turning ideas into working systems, improving processes, and aligning teams, vendors, and stakeholders around measurable outcomes.

I founded and led Wavio PTY LTD in Australia, where I managed research and development, testing, production, cloud infrastructure, budgeting, and automation for algorithmic trading systems. My work has included building scalable solutions, improving efficiency, and translating market trends into practical trading strategies.

I also founded PurpleB Marketing in Israel, where I led market research, branding, digital presence, PPC campaigns, graphic design, video, and copywriting efforts. In that role, I helped clients refine their positioning, reach new audiences, and improve sales through customized marketing solutions.

Earlier, I served as an instructor and board member at Just Music in Israel, where I designed a professional certificate program in music production and developed curriculum, teaching materials, and event logistics processes. This experience strengthened my ability to teach, mentor, and build structured programs from the ground up.

Alongside my business and advisory work, I have worked independently as a DJ, producer, and event manager since 2009. I have handled workshops, music production, recording, mixing, acoustic calibration, and artist coordination across local and international events.

I bring a combination of strategic thinking, technical execution, creative problem-solving, and leadership. My background spans software, automation, marketing, education, and music, and I am comfortable working across disciplines to deliver results.