I am a product designer with 9 years of experience creating human-centered, collaborative design solutions. My work is grounded in design thinking, user research, and usability testing, and I focus on turning complex data and user insights into intuitive, accessible, mobile-first UI/UX experiences.
I have led cross-functional teams and delivered high-stakes projects across startup environments and products with broad national impact. In my current role at Moonshot Partners, I direct UI/UX strategy across multiple software products, improve design-system consistency, and help reduce engineering build time and wasted development effort.
Previously at Campo Noble, I combined product design and marketing strategy to improve website structure, storytelling, and brand identity. That work helped increase conversion rates dramatically, improve traffic, and support premium farm reservations through a cohesive digital presence across web, social media, and advertising.
Alongside full-time roles, I have worked as an independent product design consultant for global clients. In those projects, I have optimized user flows, redesigned complex forms, and built reusable design systems that improved efficiency, reduced abandonment, and increased design production speed for startup teams.
Earlier in my career, I worked in graphic design and advertising at BTO Digital, where I supported inbound marketing, landing pages, and transmedia campaigns. Those experiences strengthened my ability to connect design with business goals, lead campaigns, and create assets that drive measurable results.
My education includes Advertising Strategy, UI/UX Design, HTML & CSS, and English language training. I am fluent in Spanish, professionally proficient in English, and conversational in Portuguese. I am based in Medellín, Colombia, and open to remote opportunities.
Directed UI/UX strategy across five concurrent software products, maintained design-system consistency, led discovery for new features, used AI-driven prototyping and user research, improved feature optimization through A/B testing, and streamlined design-to-development handoff.
Redesigned website information architecture and storytelling, created wireframes and prototypes, improved conversion rates and traffic, and helped establish a cohesive brand identity across website, social media, and Google Ads.
Worked with global clients on employee management applications and other products, reduced task completion time, improved complex flows, created reusable design systems, and increased design production speed for startup teams.
Led inbound marketing and web design strategies for mental health clients, designed high-converting landing pages, and developed transmedia campaigns for educational programs that supported lead generation and student enrollment.
Bachelor of Advertising Strategy
Focused on consumer psychology, brand identity, and communication strategies for diverse markets, building a foundation for human-centered and data-driven UX design.
Advertising Strategy Exchange
Exchange program that developed a global perspective on transcultural strategy and visual communication.
UI/UX Design Specialization
Intensive specialization in information architecture, user-centered design methodologies, prototyping, and the Atomic Design philosophy.
HTML & CSS
Foundational training in front-end development to support high-fidelity design implementation and developer handoff.
C1 English
Achieved C1-level English proficiency for cross-cultural communication and global collaboration.
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