I am an experienced marketing and advertising professional with more than 20 years of experience working across digital strategy, CRM, customer service, project management, and creative direction. I have built my career at the intersection of creativity, strategy, and technology, helping ideas become real projects for global brands.
I specialize in project management, client service, and team leadership. Throughout my career, I have worked closely with internal teams, suppliers, and C-level stakeholders to define briefs, shape strategies, manage delivery, and ensure that business needs are translated into effective solutions.
My background includes a wide range of communication and digital projects, such as content, CRM, e-commerce, films, TV, events, magazines, banners, apps, websites, social media, and influencer campaigns. I have also worked on the development of digital products and AI-driven initiatives, always keeping the customer journey and final experience in focus.
I have managed projects for major international clients including Dell, Reckitt, Unilever, Samsung, Google, Netflix, Visa, Procter & Gamble, and others. These roles required strong negotiation skills, operational oversight, budget control, SLA management, and coordination across multidisciplinary teams.
In recent years, I have expanded my work into consulting and innovation through co-founding RW QR Cookies, where I help develop customized technological solutions that combine web development, hardware, and strategic creativity. This allows me to continue working on projects that connect innovation with practical business outcomes.
I am based in São Paulo, Brazil, and I bring a strong digital mindset, broad industry experience, and a collaborative approach to every project I take on. My focus is always on delivering value, improving processes, and creating meaningful results for clients and users alike.
Consulting in technology, innovation, and maker solutions. Co-founded a consultancy developing customized technological solutions combining web development, hardware, and strategic creativity. Responsible for client service, relationship management, defining briefs and strategies, project management, and creative development.
Responsible for overall agency operations, including team integration, process and tool implementation, resource management, profitability reporting, and resource utilization. Monitored project execution and led project management, suppliers, and integration with design, SEO, technology, finance, and client services teams.
Worked for Google on projects such as Soccer and Search. Collaborated closely with the Media Team to develop KPIs and performance strategies.
Managed international projects between internal teams, global clients, and third parties. Led offline and digital projects including PayTV, magazines, newspapers, events, banners, websites, apps, social media, and influencer campaigns. Negotiated proposals, handled SLA conflicts, and led project management and team leadership for clients including Dell and Google.
Managed project delivery and coordination for digital and offline initiatives, including strategy integration across channels and client business units.
Managed interdepartmental relations, process implementation, SLA control, system management, proposal negotiation, conflict and risk management, and team leadership. Worked with clients such as Netflix, Pão de Açúcar Group, BB Seguros, Continental Pneus, and Pepsico.
Managed internet projects for Grupo Pão de Açúcar brands and institutional communications. Led a team of 9 people dedicated to maintenance projects, presented proposals, negotiated deadlines, coordinated creative and production schedules, and managed scope and hours within contract/SLA.
Managed internet and interactive projects, planned and presented proposals, negotiated deadlines, coordinated teams and vendors, and prepared budgets and schedules. Worked with clients such as Visa, Samsung, Procter & Gamble, and Philip Morris.
Managed web projects for new content deals and partnerships. Coordinated briefing details, contract requests, scheduling, and integration with IT, Marketing, Sales, and Mobile teams. Controlled internal department activities and prioritized demands across areas.
Coordinated production for online clients, managed workflow between creative and accounting teams, approved budgets and costs, and controlled internal staff activities, deadlines, and timelines.
Participated in the International College Program, delivering customer service, handling fast-paced situations, and supporting marketing strategy training.
Bachelor's Degree in Advertising
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