I am a brand and content strategist with 8+ years of experience building distinctive brand narratives and senior-voice content across B2B, SaaS, fashion, and enterprise audiences.
I specialize in unifying content ecosystems across social, paid, case studies, SEO/AEO, and website messaging so every channel tells one consistent story.
I work AI-first and structure content for search and answer engines, translating complex or technical products into clear, compelling copy that builds authority and drives demand.
In my current roles, I own brand and content end to end, lead content strategy from scratch, and collaborate closely with designers, founders, and sales teams to deliver high-impact assets.
I have a strong design background as well, and I can brief creatively or build assets myself in Figma, Canva, and Adobe tools to maintain a high visual standard.
I am fully remote across Europe and based between the UK and Spain, and I am especially motivated by opportunities where I can shape brand voice, content strategy, and AI-visible thought leadership from an early stage.
Own brand and content end to end across B2B businesses. Designed and ran a 1:10 content atomisation strategy, unified social, paid, case studies and SEO into one narrative, created pitch decks and business development materials, managed a team of 4 international content creators, led brand and visual identity work, and grew LinkedIn and newsletter audiences significantly.
Built the B2B SaaS brand and content presence from scratch, including voice, narrative, and content engine development. Ran nurture email campaigns, wrote founder-led thought leadership, and translated a technical AI product into clear content for founders and sales leaders.
Created brand assets, pitch decks, and social content strategy while shaping brand voice and visual identity for a US audience.
Delivered digital print and brand design in Figma-style workflows for global fashion brands including Calvin Klein, DKNY, TOPSHOP, and Reiss.
BA (Hons), Textile Design
Bachelor's degree in Textile Design.
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