Senior Marketing Manager
About Me
I am a senior marketing manager who builds relationships and demand across community, lifecycle, content, and campaigns for EMEA audiences.
I have grown a LinkedIn community to more than 140,000 organic followers and have led multichannel campaigns that reached over 200,000 people while generating hundreds of qualified leads.
I work comfortably in remote and fixed-term environments, and I am UK-based with experience supporting EMEA-focused briefs.
I have built and managed content engines, marketing workflows, and AI-assisted research and content pipelines, combining strategy, execution, and analysis.
My background spans brand marketing, content strategy, social media, email nurture, website management, paid media, and business development support.
I also have a strong design foundation and have worked across graphic design, brand assets, and visual rebrands, while mentoring interns and contributing to community-led initiatives.
Skills
Business DevelopmentStakeholder ManagementLeadershipLead GenerationHubSpotMarket ResearchBudget ManagementFigmaEmail MarketingContent CreationMarketing StrategyMarketing AutomationGraphic DesignCopywritingSocial Media MarketingCanvaDemand GenerationContent StrategyWordPressCommunity ManagementCommunity BuildingLinkedIn Adsadobe indesignInstagram Ads
Education
BA (Hons) Textile Design
Salesforce Marketing Cloud Account Engagement Specialist
In progress
Adobe After Effects & Premiere Pro Masterclass
Experience
Led multichannel campaign execution across social, email, PR, podcast, events and digital; grew a LinkedIn community to 135,000+ organic followers; architected an AI-assisted research and content pipeline; designed and executed a content atomisation strategy; managed a £50k annual marketing budget; increased organic engagement; launched a LinkedIn newsletter; produced long-form content; owned and optimised the company website; created pitch decks and business development materials; redesigned marketing workflows; delivered a full visual rebrand; ran paid media; mentored interns.
Built the content strategy and social presence from scratch; designed and ran a nurture email campaign; wrote founder-led LinkedIn thought leadership; ran the content engine on a 1:10 atomisation framework across LinkedIn, email and blog.
Project managed a full website build end to end for a new Middle East market entry; developed brand guidelines and pitch decks; built a case study and testimonial library repurposed into LinkedIn social content.
Built and owned an integrated content marketing plan across LinkedIn, Instagram and X; produced a national radio campaign; led sustainability and advocacy storytelling across social, website and email.
Created digital fashion print designs for Calvin Klein, DKNY, Free People, TOPSHOP, Marks & Spencer, Victoria's Secret and Reiss.