Data Analyst
About Me
I am a Data Analyst with 3+ years of experience across BI, data engineering, and data science, with a strong and growing focus on data-driven marketing analytics. I specialize in turning raw data into actionable insights that support better business and marketing decisions.
I build automated data workflows, performance dashboards, and AI-powered solutions that improve efficiency and help teams act faster. My work often combines analytics, process automation, and visualization to create practical solutions for real business problems.
In my recent roles, I have worked on marketing automation, lead capture pipelines, CRM integrations, pricing analytics, and competitive intelligence. I enjoy designing end-to-end systems that reduce manual effort and improve data quality, while also making insights easier to understand and use.
My technical background includes Power BI, Python, SQL, statistics, machine learning, RPA, Selenium, n8n, REST APIs, Azure, Docker, and GitHub. I also have experience with web scraping, forecasting, regression analysis, ANOVA, and dashboard design.
I have worked in environments ranging from marketing agencies to pharmaceutical distribution, job marketplaces, consulting, and data intelligence. These experiences have strengthened my ability to adapt quickly, collaborate with different teams, and deliver measurable impact.
I hold a Bachelor’s degree in Statistics from the University of Campinas (UNICAMP) and certifications in Azure AI Fundamentals, Azure Fundamentals, and Automation Anywhere RPA. I am fluent in English and based in Campinas, São Paulo, Brazil.
Skills
PythonSQLData AnalysisDockerAzureReportingMachine LearningLead GenerationAutomationGitHubPostgreSQLMySQLForecastingA B TestingOracleMarketing AutomationSQL ServerSeleniumStatisticsMarketing Analytics
Education
Bachelor's in Statistics
Experience
Architected end-to-end marketing automation workflows using n8n and Make, orchestrating multi-step sequences across lead capture forms, email platforms, and CRM systems. Engineered automated lead capture pipelines, developed CRM insertion workflows, designed and maintained Power BI dashboards, implemented AI-powered personalization engines, conducted A/B testing and statistical analysis, and established market intelligence systems.
Delivered Power BI dashboards for real-time price tracking, elasticity modeling, and competitive intelligence. Automated web scraping pipelines with Python and Selenium, and integrated SAP transactional data into pricing dashboards.
Designed and maintained KPIs and dashboards to monitor job marketplace performance. Built automated market intelligence collection systems via web scraping and optimized complex SQL queries for performance and scalability.
Automated critical business processes using Automation Anywhere, built data pipelines integrating RPA tools with SQL database systems, and deployed Docker containers with PostgreSQL and Node-RED on Azure.
Developed time series forecasting models to support sales planning and inventory optimization, applied data mining techniques to identify consumption patterns, and created relational databases using SQL for reporting and analytics workflows.