I am a digital marketing professional with over 10 years of experience helping brands grow through a combination of strategy, creativity, and performance. I specialise in building data-driven campaigns that reach the right audiences and resonate with them in meaningful ways.
My approach blends analytical thinking with storytelling, allowing me to turn insights into actions that create measurable impact. I enjoy connecting strategy and execution to build digital experiences that matter.
I have worked across e-commerce, online marketing coordination, consulting, and digital marketing leadership roles. In these positions, I have supported webshop optimisation, customer journey improvements, SEO, CRO, A/B testing, and campaign performance analysis.
I have also led marketing automation and CRM initiatives, including welcome flows, abandoned cart flows, birthday emails, and reactivation campaigns. I am comfortable working with tools such as Google Analytics, Google Ads, Google Search Console, SEMrush, Adobe Analytics, ContentSquare, Dynamic Yield, Microsoft Clarity, and SE Ranking.
In my current work, I manage digital marketing projects end to end for both B2B and B2C clients. I onboard new clients, define strategic roadmaps, oversee delivery, and make data-driven recommendations to improve SEO and CRO outcomes.
I have also contributed to large-scale international webshop launches, including SEO foundations, migration support, and customer journey optimisation across multiple markets. I bring a strong mix of hands-on execution, strategic oversight, and performance-focused thinking to every project I take on.
Set up and optimised online cross-selling within the webshop through targeted adjustments in the PIM system. Implemented the Selligent CRM platform and built marketing automation flows including welcome, abandoned cart, birthday, and reactivation campaigns. Built a foundation in Google Marketing Tools including Google Analytics and Google Ads to analyse and optimise campaigns and webshop performance.
Managed and optimised webshops in Belgium and the Netherlands. Improved the customer journey through CRO and A/B testing and optimised channel strategy. Increased conversion rate by approximately 30% through data-driven optimisations. Owned SEO content strategy, monitored keyword rankings, and performed performance analyses using Google Analytics 4 and internal tools.
Developed and optimised seasonal campaigns such as BBQ and spring campaigns. Focused on improving customer journey and conversion through CRO and A/B testing. Used Adobe Analytics insights and collaborated with marketing and e-commerce teams in a complex enterprise environment.
Work as Digital Marketing Lead for B2B and B2C clients. Onboard new clients, define strategic digital marketing roadmaps, and oversee projects from intake to delivery. Own SEO projects, coordinate helpful content initiatives, analyse performance, and make data-driven adjustments. Analyse and optimise CRO programmes using SE Ranking, Google Search Console, and Microsoft Clarity.
Led digital marketing efforts during the rollout of a new webshop platform. Drove the launch of 6 webshops across Germany, Finland, and Austria. Owned SEO foundations during migration and go-live, and optimised the customer journey through CRO initiatives using Google Search Console, SEMrush, Google Analytics, Microsoft Clarity, GetSiteControl, and Channable.
Bachelor's Degree in Marketing
Post-Bachelor in Marketing Communications
Advanced Certificate in Digital Marketing
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