I am a digital marketing specialist with 8+ years of experience driving measurable growth across B2B and B2C channels in EMEA markets. I focus on SEM, paid social, SEO, and performance analytics, and I consistently translate business goals into campaigns that improve CPA, CVR, and ROI.
I have strong experience in B2B environments, especially in pharma, fintech, and SaaS, where long sales cycles and complex messaging require precise targeting, content, and measurement. I am comfortable owning the full digital stack, from campaign planning and execution to analytics and optimization.
In my recent roles, I led governance, performance strategy, and analytics across multiple European markets. I built playbooks, measurement frameworks, and dashboards that helped standardize reporting and improve decision-making across country teams and leadership groups.
I also have hands-on experience managing agencies, coordinating cross-functional stakeholders, and supporting digital IT teams to improve data access and reporting scalability. I enjoy building systems that make marketing performance easier to understand and optimize.
As a freelancer, I have worked with B2B and B2C clients across Europe, designing multi-channel campaigns, conducting keyword and intent research, and building dashboards for real-time performance visibility. I am especially focused on continuous optimization and budget efficiency.
I speak English, Dutch, and French, and I am based in Bucharest, Romania. I bring a mix of strategic thinking, technical fluency, and executional discipline to digital marketing roles.
Plan and execute multi-channel digital campaigns across Europe; conduct keyword research and search intent analysis; build performance dashboards; run continuous optimization; manage budget allocation and bid strategies; bridge business stakeholders and technical teams.
Led governance, performance strategy, and analytics across 20+ European markets; built SEA/SEO playbooks and measurement frameworks; conducted monthly performance reviews; owned dashboards; managed agencies; coordinated with digital IT teams; delivered capability trainings; worked with Ensemble data lake and SQL for analysis.
Built go-to-market strategy and acquisition engine for a fintech SaaS startup; designed acquisition budget modeling; developed paid media strategies; set up KPI frameworks and tracking; built UTM guidelines; created dashboards; implemented GDPR-compliant privacy and cookie policies.
Managed large-scale performance and branding campaigns for an automotive brand across Belgium and Luxembourg; owned and optimized a €200K+ monthly budget; led paid social, CPC, and display rollout; ran brand lift studies; built reporting dashboards; managed AdWords portfolios; conducted SEO audits; created email campaigns and programmatic setup.
Built growth strategies and social media acquisition plans for small-to-mid businesses; implemented retail checkout and tracking systems for physical stores.
Bachelor in Secondary Education
Fine Arts
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.
