Digital Marketing Specialist

I am a digital marketing specialist with 8+ years of experience driving measurable growth across B2B and B2C channels in EMEA markets. I focus on SEM, paid social, SEO, and performance analytics, and I consistently translate business goals into campaigns that improve CPA, CVR, and ROI.

I have strong experience in B2B environments, especially in pharma, fintech, and SaaS, where long sales cycles and complex messaging require precise targeting, content, and measurement. I am comfortable owning the full digital stack, from campaign planning and execution to analytics and optimization.

In my recent roles, I led governance, performance strategy, and analytics across multiple European markets. I built playbooks, measurement frameworks, and dashboards that helped standardize reporting and improve decision-making across country teams and leadership groups.

I also have hands-on experience managing agencies, coordinating cross-functional stakeholders, and supporting digital IT teams to improve data access and reporting scalability. I enjoy building systems that make marketing performance easier to understand and optimize.

As a freelancer, I have worked with B2B and B2C clients across Europe, designing multi-channel campaigns, conducting keyword and intent research, and building dashboards for real-time performance visibility. I am especially focused on continuous optimization and budget efficiency.

I speak English, Dutch, and French, and I am based in Bucharest, Romania. I bring a mix of strategic thinking, technical fluency, and executional discipline to digital marketing roles.