Anna Fanygina
Anna Fanygina

UX/UI Designer

Actively looking · Member since 29 Jun 2026
Message
Location
Portugal
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a UX/UI Designer with 3+ years of experience creating digital products, web interfaces, and marketing materials for e-commerce, retail, and digital businesses.

Over the past three years, I have delivered 30+ commercial projects and focused on improving user experience, interface clarity, and conversion performance. My work has helped increase landing page conversion rates by up to 15% and reduce key user interactions by 20–30% through UX optimization and better information architecture.

I have experience working with well-known brands such as M.Video, Eldorado, and Davines. In these projects, I contributed to web design, landing pages, digital assets, and visual communication that supported both product and marketing goals.

I also worked on social media content and visual strategy for Davines, where I created branded content, improved engagement, and helped refine the content plan based on performance metrics. This strengthened my ability to combine design thinking with data-driven decision-making.

Earlier in my career, I worked as a Visual Merchandiser at ZARA, where I managed store presentation, seasonal campaigns, and customer-focused layout improvements. That experience gave me a strong understanding of retail behavior, commercial presentation, and brand consistency.

I am comfortable working across UX/UI design, graphic design, web design, and visual merchandising, and I bring a practical, results-oriented approach to every project. I am motivated by creating visually strong and effective solutions that improve both user experience and business outcomes.

Skills

7 capabilities

Experience

Career history

UX/UI Designer / Web Designer / Graphic Designer Freelance

Delivered 30+ commercial digital projects for businesses in e-commerce, retail and services; designed websites, landing pages and digital assets; improved landing page conversion by up to 15%; increased advertising campaign performance by 18–25%; reduced user interactions in key scenarios by 20–30%; produced 200+ digital assets including landing pages, banners, presentations and UI components.

SMM Davines

Created and delivered 90+ pieces of branded content; increased audience engagement by 30%; contributed to the brand's visual strategy for social media; analyzed content performance and refined the content plan; increased average post reach by 20% through data-driven content optimization.

Visual Merchandiser ZARA

Managed visual merchandising for a retail space over 1,500 m²; executed 50+ seasonal campaigns; analyzed visual merchandising effectiveness and customer shopping behavior; increased sales of selected product categories by 10–12%; collaborated with sales and store management teams to achieve commercial KPIs.

Education

Learning history

Touro University

Business Management and Administration

Moscow

Charles University

Foundation Year

CZ

Yandex Education

UX/UI Design

Moscow

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