UX/UI Designer

I am a UX/UI Designer with 3+ years of experience creating digital products, web interfaces, and marketing materials for e-commerce, retail, and digital businesses.

Over the past three years, I have delivered 30+ commercial projects and focused on improving user experience, interface clarity, and conversion performance. My work has helped increase landing page conversion rates by up to 15% and reduce key user interactions by 20–30% through UX optimization and better information architecture.

I have experience working with well-known brands such as M.Video, Eldorado, and Davines. In these projects, I contributed to web design, landing pages, digital assets, and visual communication that supported both product and marketing goals.

I also worked on social media content and visual strategy for Davines, where I created branded content, improved engagement, and helped refine the content plan based on performance metrics. This strengthened my ability to combine design thinking with data-driven decision-making.

Earlier in my career, I worked as a Visual Merchandiser at ZARA, where I managed store presentation, seasonal campaigns, and customer-focused layout improvements. That experience gave me a strong understanding of retail behavior, commercial presentation, and brand consistency.

I am comfortable working across UX/UI design, graphic design, web design, and visual merchandising, and I bring a practical, results-oriented approach to every project. I am motivated by creating visually strong and effective solutions that improve both user experience and business outcomes.