Hengki Putra
Hengki Putra

Workflow Automation & Digital Marketing Specialist

Actively looking · Member since 29 Jun 2026
Message
Location
Indonesia
Desired salary
Unspecified
Work preference
Full Time
Experience level
Not set

About

Professional summary

I am a systems specialist who has grown from a strong foundation in digital marketing and Meta Ads into digital content creation and, most recently, workflow design and automation. My focus is on identifying operational inefficiencies and building automated systems that reduce manual work and improve efficiency at scale.

I work with tools such as n8n and AI platforms like Gemini and ChatGPT to design cross-functional workflows, automate content pipelines, and support data integration across business processes. I enjoy turning repetitive tasks into structured systems that can run with less direct supervision.

My background in digital marketing has given me a practical understanding of paid traffic, funnels, audience segmentation, A/B testing, and ROAS optimization. This experience helps me build automation solutions that are not only technically effective but also aligned with business growth goals.

In content creation, I have developed systems for AI-assisted production, YouTube strategy, and global audience adaptation. I focus on creating short-form content that communicates clearly, captures attention quickly, and supports monetization objectives.

I also have experience designing delegation systems and SOP-based workflows for external teams such as scriptwriters and video editors. My approach emphasizes clarity, consistency, and operational independence so that teams can work efficiently without constant oversight.

Overall, I bring more than six years of hands-on experience across digital marketing, content strategy, and automation. I aim to deliver practical, scalable, and result-oriented solutions for businesses that want to improve workflow efficiency and grow through smarter systems.

Skills

8 capabilities

Experience

Career history

Workflow & Automation Specialist (Cross-Functional) self employed

Maps out manual operational friction points and designs automated pipelines that integrate data collection, AI-driven logical processing, and seamless output distribution across workspaces. Establishes structured, SOP-based task management workflows for external teams and engineers automated transaction tracking and capital allocation workflows.

Digital Content Creator self employed

Integrated ChatGPT and Gemini into creative workflows to generate content blueprints and execute advanced post-production. Developed YouTube growth and monetization architectures and translated strategic insights into short-form video formats for global audiences.

Digital Marketing Specialist (Meta Ads) self employed

Concepted and deployed targeted paid advertising funnels via Meta Ads Manager to drive traffic, leads, and conversions. Evaluated campaign metrics, ran A/B testing for creative assets, and managed audience segmentations to improve ROAS.

Education

Learning history
No education data available.

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