Marta Reyna
Marta Reyna

Executive Operations Specialist

Actively looking · Member since 29 Jun 2026
Message
Location
Guatemala
Desired salary
Unspecified
Work preference
Full Time, Contract
Experience level
Not set

About

Professional summary

I am an executive administrative and legal operations professional with more than 10 years of experience supporting executives, legal teams, and remote organizations across corporate, government, and technology environments.

I specialize in CRM implementation, legal tech operations, workflow automation, and client intake optimization using platforms such as Lawmatics, Clio, QuickBooks, Zoho, and Google Workspace.

I have extensive experience in remote operations, executive coordination, client onboarding, and CRM configuration for law firms and service businesses. I am known for improving operational efficiency, streamlining workflows, and supporting high-volume client environments.

In my recent roles, I have implemented and configured CRM systems, built legal intake pipelines, automated follow-ups, coordinated executive calendars, and supported billing and financial records. I also provide training and troubleshooting to help teams adopt new systems successfully.

My background includes legal administrative work in government institutions, where I managed legal documentation, evidence files, internal communication, and compliance with case procedures and timelines.

I also bring strong bilingual communication skills in Spanish and English, along with a solid foundation in business administration, law, innovation, and marketing. I am comfortable working in fast-paced, remote, and cross-functional environments.

Overall, I am focused on helping organizations improve client experience, operational structure, and team productivity through efficient systems, clear communication, and reliable administrative support.

Skills

6 capabilities

Experience

Career history

CRM Implementation & Onboarding Consultant (Independent Contractor) Lawmatics, Inc.

Implement and configure Lawmatics CRM systems for law firms across the U.S.; build and optimize legal intake pipelines, workflows, automations, and client onboarding systems; configure automation triggers, follow-ups, and document workflows; deliver training sessions for legal teams; troubleshoot configuration issues; document workflows and system configurations; collaborate with internal implementation teams via Slack and remote project tools.

Senior Executive Administrative Professional (Independent Contractor) De Wit Immigration Law

Managed client intake and consultation scheduling using Lawmatics CRM; configured intake workflows and automated client follow-ups; coordinated executive calendars, legal consultations, and case deadlines; oversaw billing and financial records through Clio and QuickBooks; acted as the primary client communication liaison; implemented digital document management processes.

Executive Virtual Assistant | Client Care Specialist ICC Automation

Coordinated remote operational projects using Zoho CRM and Google Workspace; managed appointment scheduling, client communications, and support workflows; processed invoicing and accounts receivable follow-ups; organized shared documentation systems for distributed teams.

Legal Administrative Officer Ministerio Público

Managed legal documentation and evidence files for criminal case proceedings; coordinated internal communication between prosecutors and administrative teams; ensured compliance with legal documentation procedures and case timelines.

Executive & Legal Advisor Secretaría Privada de la Presidencia

Provided executive administrative and legal support for the Office of the President of Guatemala; coordinated executive communications, schedules, and internal documentation; assisted in strategic operational coordination across government departments.

Education

Learning history

GAIA University

Master's Degree in Innovation & Marketing

GAIA Business School

Bachelor in Business Administration

Da Vinci University

Bachelor of Law

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