Senior UX/UI Designer
About Me
I am a Senior UX/UI Designer and Staff-level Product Designer with 9+ years of experience creating large-scale digital products, responsive websites, mobile-first experiences, and design systems.
I specialize in hybrid UX and visual design work, including wireframes, information architecture, pixel-perfect UI, interactive prototypes, micro-interactions, usability testing, A/B testing, and developer handoff.
I have led design strategy across mobile, web, AI-assisted interfaces, and operational tooling, helping translate complex workflows into intuitive product experiences for global users.
I have also built and scaled design systems, improved design-to-development collaboration, and partnered closely with product, engineering, marketing, and leadership teams to support launches and roadmap decisions.
My experience includes work for companies such as 12min, LootRush, Safara, BeatStars, and Rock Content, as well as freelance work through Upwork where I am Expert-Vetted in the top 1% worldwide.
I am comfortable working in fast-paced, cross-functional environments where business goals, user needs, brand consistency, accessibility, and technical feasibility must align.
I speak Portuguese natively and English at a full professional level, and I am open to remote work or relocation from Brazil.
Skills
Stakeholder ManagementFigmaA B TestingUser ResearchUsability TestingInformation ArchitectureUser Flows
Education
Bachelor of Laws
Formal undergraduate degree with strong analytical, research, writing, argumentation, and stakeholder communication foundation.
User Experience Design
User Research, Information Architecture, Wireframing, Prototyping, Visual Design.
Vibe Coding Certification, Level L5: Diamond
Advanced proficiency with AI-powered development workflows and tooling.
Experience
Led senior-level design strategy across multiple teams, co-designed 12min AI, established AI-first workflows, improved content production time, led an AI-powered visual system overhaul, and created automation workflows.
Founded the company's first design system, reduced design-to-development friction, led the first complete mobile app redesign, designed responsive B2B and enterprise experiences, and led usability testing and A/B testing initiatives.
Designed core product experiences across mobile and web, worked end-to-end from discovery to implementation, and supported onboarding, discovery, library, playback, subscription, retention, and content-led experiences.
Led redesign of a responsive marketing website and landing page experience, designed the crypto wallet experience, and collaborated on wallet infrastructure, Apple Pay integration, and cross-platform transaction experiences.
Redesigned and modernized a travel booking platform, defined UX strategy and responsive booking flows, designed a modular design system, improved accessibility, and created governance and documentation standards.
Led iOS design for a global music marketplace, defined mobile interaction patterns, and expanded cross-platform design systems.
Created the company's first design system, designed responsive landing pages, dashboards, and marketing/product surfaces, and collaborated on strategic design initiatives.
Top 1% Expert-Vetted Product Designer with 4,100+ hours and $100K+ delivered across 46 contracts, specializing in UX/UI design, mobile-first digital experiences, B2B SaaS, visual design, AI-native workflows, responsive websites, landing pages, and scalable design systems.