Graphic Designer

Solo design practice serving clients across MENA, Europe, and Francophone Africa. Delivered over 50 client projects across brand identity, packaging, social media, and advertising design. Built a structured four-tier service offering with clear deliverables, timelines, and pricing. Managed the full project lifecycle from discovery and visual auditing to design execution, revisions, and final asset delivery. Worked in three languages to serve clients across regional markets.

Designed social media graphics using Adobe Photoshop and contributed to a 20% increase in click-through rate across client campaigns. Edited and colour-graded media in Adobe Lightroom to maintain consistent visual quality. Collaborated with marketing, PR, and social teams to produce cohesive campaign assets, supporting a 20% increase in cross-platform engagement. Mentored a small team of junior designers and videographers.

Designed over 20 logos for small businesses and independent professionals. Built social media campaigns that contributed to a 30% follower increase and a 22% lift in post engagement. Produced promotional merchandise and print materials for small businesses. Developed visual identity for a product launch, supporting increased brand recognition and online engagement.

Bachelor’s degree in English Literature.