Head of E-commerce Sales Department OOO Euphoria / OOO Limoni / OOO Concepta / Tropicana
Managed financial modeling and unit economics, analyzed margins and ROI, built annual sales models, performed plan-vs-actual analysis, optimized inventory and assortment, developed business process roadmaps and regulations, created technical specifications and checklists for automation, and led team structure, hiring, onboarding, and KPI systems. Achievements included improving conversion by 10%, increasing CTR by 5%, reducing shortage risk by 50%, cutting logistics costs by 10%, reducing reporting time by 4x, and shortening new employee onboarding to 3 days.