I am a results-driven Seller Acquisition & Conversion Manager with more than 10 years of experience in end-to-end acquisition for B2B partners. I have built my career around managing large pipelines in CRM systems and using data to improve conversion at scale.
I specialize in optimizing seller recruitment processes and creating automated engagement strategies that improve the candidate and partner experience. My work has consistently focused on measurable growth, operational efficiency, and stronger funnel performance.
Throughout my career, I have delivered significant business impact through multi-channel marketing automation, performance analysis, and conversion optimization. I have also worked closely with cross-functional teams to align acquisition, onboarding, and campaign execution.
At Unacademy, I contributed to major revenue growth by generating large lead volumes and improving partner engagement through structured campaigns and data-driven playbooks. I also supported team coaching and helped scale premium subscriptions through B2B partnerships.
At Swiggy, I managed a substantial advertising portfolio, led joint business planning with B2B clients, and improved market share through campaign optimization and creative collaboration. These experiences strengthened my ability to manage high-value accounts and deliver strong commercial outcomes.
I am currently working in marketing within immigration and legal services, where I continue to build acquisition funnels, reduce acquisition costs, and improve lead quality through automation and testing. I bring a strong mix of strategic thinking, CRM expertise, and performance marketing experience.
Owned end-to-end marketing initiatives, built acquisition funnels with engagement-based automation, reduced CPC by 85% through A/B testing, managed a high-throughput CRM pipeline, increased qualified partner sign-ups by 200%, and improved conversion across landing pages using performance data.
Developed and launched engagement campaigns across email and paid channels, managed a revenue pipeline generating 750,000+ leads and £9.5M annual revenue, collaborated with onboarding and offshore teams, achieved 25x ROI through paid media optimization, and coached team members on partner engagement best practices.
Built and maintained B2B client relationships, led joint business plans, managed a £1.7M annual ad portfolio, optimized advertising campaigns, coordinated with creative teams on seasonal activations, and improved ROAS and market share.
MSc International Marketing Management
Grade: Merit
Level 7 Leading Strategic Change through Creativity and Innovation
Grade: Merit
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