Senior Product Manager / Product Owner

Embedded at a major global retailer as the sole Product Owner for a regional analytics platform used by C-level executives, VPs, and operational managers across North America, LATAM, EMEA, and APAC. I lead discovery directly with executive users and prioritize work for a four-engineer squad without dedicated UX support.

I convert ambiguous reporting requests into validated decision-support backlogs, distinguishing durable product needs from one-off reports and aligning stakeholders around those choices. Previously, I owned two mission-critical article-flow platforms used by more than 150 internal users, coordinating two squads against an executive roadmap.

Owned rostering, scheduling, and application-configuration backlogs for GoalBus, an enterprise SaaS platform used by bus operators to optimize schedules, vehicles, drivers, and daily staff operations. I translated complex operational constraints from urban and interurban operators into prioritized, buildable user stories.

I restructured delivery around one-week sprints, mini-squads, shared technical leadership, UX collaboration, weekly planning and review, and biweekly retrospectives. I delivered through a shared pool of 16 developers, four Tech Leads, and two UX designers while negotiating capacity alongside other Product Owners.

Owned the end-to-end post-purchase portfolio across 45 markets in EMEA, LATAM, and APAC, leading six engineers, one Tech Lead, and a shared designer across four product domains. Redesigned customer contact intake through guided self-service flows, deflecting approximately 55,000 support contacts per year and generating an estimated €250K–€400K in annual support cost savings.

Built a localized transactional messaging platform from scratch, including template management, API integrations, and behavior-triggered operational communications. Led GDPR remediation across multiple GCP tenants by coordinating backup and failsafe data obfuscation and delivering an audit-ready request-management panel.

Led fulfilment and ticket-delivery product initiatives for a global secondary-ticketing marketplace. Integrated seven last-mile carrier partners, reducing failed delivery incidents by 20% and protecting approximately $200K in annual GMV in strategic expansion markets.

Used carrier performance data to diagnose failure points before scaling integrations, prioritizing partners based on actual reliability. Also streamlined electronic ticket delivery to reduce post-purchase friction and improve first-contact resolution for international buyers.

Designed fulfilment operations and negotiated carrier rates for high-stakes special events, achieving costs approximately 30% below historical benchmarks while accounting for re-fulfilment costs caused by lost or failed deliveries.

Built KPI dashboards and automated manual fulfilment processes, reducing operational errors and costs at scale.

Owned B2B2C last-mile logistics strategy across European markets. Led vendor scouting, contract negotiation, and partner performance management.

Established the operational foundation that was later productized through carrier integrations and delivery-platform improvements.

Supported customers in a global secondary-ticketing marketplace environment. Developed direct knowledge of customer pain points, support operations, and post-purchase journeys.

This frontline experience became a foundation for later product roles focused on customer experience, fulfilment, and support-platform improvement.

Managed events and protocol activities for the Spanish Air Force.

Coordinated operational details and stakeholder requirements in a formal institutional environment.

Founded and managed a hotel consulting initiative focused on revenue management.

Worked on commercial and operational aspects of hospitality business performance.

Leading a pre-launch personal project for a voice-first golf journal built with Expo, React Native, Supabase, Cloudflare Workers, and an LLM parsing layer. I own product strategy, delivery planning, evaluation design, and quality controls.

Designed a golden-transcript evaluation harness that separately measures field accuracy, fabricated fields, and confidence calibration. Established CI controls requiring tests for product-code pull requests, and managed delivery through an explicit dependency graph, parallelized work waves, and AI coding agents.

Digital Product Management program completed in Madrid.

Bachelor's degree in Tourism Management.

Program in Event Management and International Protocol completed in Madrid.