Senior UX/UI Designer

Sole UX Designer for Geisinger.org for over six years, leading UX strategy, research, and UI design for one of Pennsylvania's largest healthcare organizations. Designed and maintained an enterprise design system and component library. Led the redesign of the Medicare Advantage experience, increasing digital plan enrollments by 80%. Established UX processes and best practices that increased project turnaround by approximately 300%. Conducted user research and usability testing to improve task completion and user experience. Designed accessible experiences and contributed to accessibility scores above 98% through WCAG AA compliance. Developed information architecture and content strategies that significantly increased organic traffic. Mentored and coached members of the UX team. Partnered with cross-functional teams to translate complex business requirements into intuitive digital experiences.

Developed custom WordPress themes with a focus on performance and adaptability. Utilized HTML, CSS, PHP, and JavaScript to customize themes and plugins. Implemented SEO strategies and responsive design techniques to improve usability and accessibility. Collaborated with marketers and designers to align digital experiences with business objectives.

Led SEO efforts for a website overhaul, conducting keyword research and optimizing content for search engines. Managed analytics and implemented data-driven website improvements. Designed and coded web pages, HTML emails, and digital marketing assets.

Developed custom WordPress themes and responsive HTML/CSS layouts. Collaborated with designers and project managers to ensure design integrity and user experience consistency.

Designed and developed web experiences and marketing assets for clients.

Managed front-end development, design coordination, content management systems, and digital experiences.