Senior UX/UI Designer
About Me
I am a Senior UX/UI Designer and Product Designer with 15 years of experience creating enterprise digital experiences across healthcare and marketing. I bridge business strategy, user experience, and code to deliver solutions that are both user-centered and aligned with organizational goals.
My background includes UX strategy, user research, information architecture, accessibility, design systems, responsive web design, and mobile experiences. I have led work on large-scale digital products, including enterprise healthcare websites with thousands of pages, and I consistently focus on improving usability, conversions, and task completion.
I have a strong record of measurable impact. I helped increase digital plan enrollments by 80%, improved UX project turnaround by 300%, and maintained accessibility scores above 98%. I also established UX processes and best practices that improved team efficiency and product quality.
In addition to design, I have hands-on front-end development experience with HTML, CSS, JavaScript, PHP, and WordPress. This allows me to collaborate effectively with developers and translate design concepts into practical, scalable implementations.
I have worked closely with cross-functional teams, including marketers, designers, project managers, and stakeholders, to turn complex requirements into intuitive digital experiences. I also enjoy mentoring and coaching team members and contributing to stronger design culture and process maturity.
My education in Interaction Design and my long-term experience across UX, web development, SEO, and digital marketing have shaped me into a versatile product designer. I am especially interested in roles where I can combine research, design systems, accessibility, and product thinking to create meaningful user experiences.
Skills
JavaScriptStakeholder ManagementAgileDigital MarketingHTMLCSSFigmaMentoringGoogle AnalyticsPHPContent StrategyWordPressWeb DesignUsability TestingAndroidUX ResearchInformation ArchitectureMiroUser FlowsUser Interviews
Education
Bachelor of Fine Arts (BFA) in Interaction Design
Experience
Sole UX Designer for Geisinger.org for over six years, leading UX strategy, research, and UI design for one of Pennsylvania's largest healthcare organizations. Designed and maintained an enterprise design system and component library. Led the redesign of the Medicare Advantage experience, increasing digital plan enrollments by 80%. Established UX processes and best practices that increased project turnaround by approximately 300%. Conducted user research and usability testing to improve task completion and user experience. Designed accessible experiences and contributed to accessibility scores above 98% through WCAG AA compliance. Developed information architecture and content strategies that significantly increased organic traffic. Mentored and coached members of the UX team. Partnered with cross-functional teams to translate complex business requirements into intuitive digital experiences.
Developed custom WordPress themes with a focus on performance and adaptability. Utilized HTML, CSS, PHP, and JavaScript to customize themes and plugins. Implemented SEO strategies and responsive design techniques to improve usability and accessibility. Collaborated with marketers and designers to align digital experiences with business objectives.
Led SEO efforts for a website overhaul, conducting keyword research and optimizing content for search engines. Managed analytics and implemented data-driven website improvements. Designed and coded web pages, HTML emails, and digital marketing assets.
Developed custom WordPress themes and responsive HTML/CSS layouts. Collaborated with designers and project managers to ensure design integrity and user experience consistency.
Designed and developed web experiences and marketing assets for clients.
Managed front-end development, design coordination, content management systems, and digital experiences.