I have 6 years of experience in marketing automation and email marketing, working across a range of platforms including Salesforce Marketing Cloud, HubSpot, Klaviyo, Customer.io, and Beehiiv. My background includes consultancy work as well as in-house roles across media, travel, retail, charities, fashion, and education.
I specialize in Salesforce Marketing Cloud and have hands-on experience with implementation, Journey Builder, Contact Builder, Email Studio, SQL-based segmentation, AMPscript, HTML editing, and automation workflows. I am also certified as an Email Marketing Specialist and Marketing Cloud Administrator.
In my recent roles, I have improved email performance, increased open and click rates, repaired IP and domain reputation issues, and supported teams with documentation, training, testing, and reporting. I have also managed multilingual email operations and coordinated with stakeholders across marketing, sales, IT, and partner teams.
I enjoy combining technical and creative skills, including AI-assisted content creation for posts, videos, reels, subject lines, and other marketing assets. I am comfortable working with data, building customer journeys, and optimizing campaigns to improve engagement and subscriber growth.
Earlier in my career, I worked in customer service, fashion and lifestyle writing, and sales and marketing support, which strengthened my communication, organization, and client-facing skills. I have also contributed to website creation, social media management, newsletters, and graphic design tasks.
I am multilingual and work confidently in English, Russian, Kazakh, and French. I am based in London, UK, and I am open to contract, permanent, part-time, and freelance opportunities in marketing automation, email marketing, and Salesforce Marketing Cloud consulting.
Set up synchronized data extensions, created journeys and automations using SQL for segmentation, built dynamic emails with AMPscript, tested journeys from Salesforce CRM and SFMC, and supported user acceptance testing.
Improved open and click rates and IP reputation across multiple domains, owned email marketing automation software, created documentation, trained marketing users, built reports and segments, fixed technical and deliverability issues, managed popups, and led multilingual email teams.
Created automations and journeys for online campaigns, provided training, worked with ServiceNow and Jira, managed data imports and exports, created documentation and Confluence pages, tested automations, and handled segmentation with SQL.
Created and edited emails using HTML and CSS, performed test sends, imported data extensions, scheduled sends, tested emails in Litmus, fixed email issues, and tracked tasks in Asana.
Gathered client requirements, optimized journey plans, implemented Marketing Cloud, integrated with CRM via Marketing Cloud Connect, created emails, templates and journeys, trained users, created documentation, and managed Pardot cases.
Updated and created customer journeys, scheduled sends for various markets, exported and created data extensions, managed requests from markets and brands, created emails, and updated HTML code in existing emails.
Created a website, managed social media, took part in tradeshows, and updated or created customer databases, emails, and journeys.
Configured setup and security settings, created customer journeys, built and tested emails, performed basic segmentation using SQL, used AMPscript and HTML, and tracked and reported data.
Created a journey in Journey Builder, built emails in Email Studio, used Content Builder, segmented audiences with filters and queries, created automations in Automation Studio, built multi-step journey demos, and created reports.
Used CRM systems daily, handled complaints and escalations, assisted new employees with CRM software, participated in reporting and meetings, logged customer data, supported Finance with security checks, and assisted OPS teams with failed transactions and refunds.
Organized and styled photoshoots, edited images and texts, covered London Fashion Week and other events, worked under pressure and tight deadlines, and produced articles and interviews.
Translated emails and replied to customer inquiries, created newsletters via Mailchimp, handled SMM and graphic design tasks, booked travel services, and translated visa documents and applications.
MBA
MA in Branding and Design Strategies
Marketing & Public Relations, visual communications, international brand management, innovation, emotional branding.
BA in Fashion Design
Salesforce Marketing Cloud Email Marketing Specialist course
Salesforce Administrator course
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